Moët Hennessy Acquires Montaudon Champagne House


Moët Hennessy, the wines and spirits group owned by LVMH, the world’s leading luxury products group, announced the acquisition of the Montaudon champagne house on December 12. Founded in 1891, the Montaudon family business is situated at the heart of Reims. A traditional champagne house that produces high quality (and highly regarded) champagne, it was founded in 1891 by Auguste Louis Montaudon and located near the Cathedral in Reims, the key capital of the champagne appellation. Its high quality champagne is noted for its occasionally tea-like flavor, well-balanced acidity and delicate taste. 

Adding to the attraction, Montaudon recently invested in a new production site at Croix-Blandin, and boasts 45 hectares of its own vineyards in Champagne. 
It’s also interesting to note that in 1936, Josephine Baker, star of the famed Revue Negre at the Folies Bergeres, signed a contract with Montaudon for the label to supply its champagne to her cabaret clubs in Paris. Montaudon will join LVMH’s stable of top-level champagne brands: Dom Pérignon, Moët & Chandon, Veuve Clicquot Ponsardin, Krug, Ruinart, and Mercier. For Christophe Navarre, Chairman of Moët Hennessy: “The acquisition of Montaudon enables us to complete our portfolio of prestigious brands and to increase our champagne reserves. This corresponds with Moët Hennessy’s strategy to strengthen its worldwide leadership in the luxury wines and spirits sector.” Montaudon is a traditional champagne house which produces highly regarded champagnes.