Serena Williams Celebrates Partnership With Sbe And Lincoln At Delano

Photo Credit: World Red Eye

World-famous tennis star and new mother, Serena Williams, celebrated alongside sbe and Lincoln Motor Co. at a star-studded evening at the Delano South Beach. The high-profile affair was in honor of the auto brand’s new partnership with the worldwide hospitality brand, sbe.

The Lincoln automobile will now serve as the official luxury vehicle of sbe’s iconic lifestyle hotels, including SLS Beverly Hills, SLS Brickell, soon to open SLS Lux Brickell, SLS South Beach, Delano South Beach, Mondrian Los Angeles, Hudson Midtown, and Hyde Hotel and Residences in Miami.

Photo Credit: World Red Eye

The collaboration will include Lincoln’s luxury fleet of Continental and Navigator vehicles that offer guests a VIP chauffeur experience to get to and from the hotel and around the nearby area of the cities.

Photo Credit: World Red Eye

The event served as a dual launch for the auto company’s newest model, the Lincoln Navigator, which was displayed prominently throughout the chic venue and positioned on top of the Delano Beach Club‘s iconic pool, where it was illuminated by colorful LED lights for the exciting fête. As the brand ambassador for Lincoln, Serena Williams was there to commemorate the exciting event and show her support for the brand.

Photo Credit: World Red Eye

To make the night even more memorable, guests were treated to an ultra-VIP DJ performance from world-renowned DJ Bob Sinclair. The superstar DJ played a lively set including some of his fan favorites like ‘World Hold On’ as the crowd went wild for the star, posing in photos and dancing amidst the gorgeous LED-lit pool.

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The excitement of the cocktail party followed with an exclusive dinner hosted by sbe CEO Sam Nazarian in the hotel’s trendy Doheny Room. The hip lounge was transformed into an intimate dinner setting where the guests were invited to celebrate and toast to the new partnership and the success of Serena Williams.

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“At sbe, we take hospitality one step further by creating destinations and curating memorable moments through our award-winning culinary and entertainment experiences. This strategic brand partnership with Lincoln is one of many to come in 2018 as we continue to collaborate with forward-thinking and like-minded companies,” said Sam Nazarian, founder and CEO of sbe.

Photo Credit: World Red Eye