Haute Auto, News | February 16, 2018

A New Aston Martin Experience At The Waldorf Astoria Beverly Hills Will Drive You Wild

Haute Auto, News | February 16, 2018

Aston _ Waldorf Astoria-6Photo Credit: Waldorf Astoria

The Waldorf Astoria Beverly Hills has debuted a new Aston Martin experience designed to drive auto enthusiast guests wild.

Those who book the all-new “Live Aston Martin” suite package before March 31 will receive exclusive access to drive an Aston Martin through the streets of America’s most famous zip code: 90210.

The activation also features an Aston Martin DB11 display vehicle at the Beverly Hills property and a pop-up retail store.

Waldorf Astoria Beverly Hills
Waldorf Astoria Beverly Hills

Photo Credit: Waldorf Astoria Beverly Hills

Aston Martin models available to guests include the luxurious new DB11 grand-tourer. The standard-bearer for a future generation of Aston Martins, the DB11 is the most powerful and efficient ‘DB’ production model in Aston Martin’s history; the brand’s ultimate Super GT and the Vanquish S—with sharper styling, greater potency and increased athleticism, the Vanquish S evolves an illustrious model line that originates from Aston Martin’s legendary Works in Newport Pagnell and has proudly served at standard bearer for the marque’s sporting and stylistic values since 2001.

Guests will also be able to visit the Aston Martin pop-up store, located off the lobby at Waldorf Astoria Beverly Hills, which features an extensive collection of clothing, accessories, gifts and collectibles. It will feature a selection of wares for owner and enthusiasts alike, including leather luggage and accessories, handmade with the highest quality materials and exceptional design; Aston Martin Racing’s informal ‘team wear,’ including jackets, vests, polos and T-shirts; and branded goods, including sunglasses, model cars, posters, keyrings, baseball hats, backpacks and mugs.

“This is the perfect venue for current and prospective clients to indulge in the spirit of LA’s car culture by driving of the world’s most beautiful cars amid a luxurious backdrop.” says Laura Schwab, president of Aston Martin the Americas. ““It’ll certainly add an unforgettable dose of adrenaline to the hotel stay!”

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