The Luxury Beat: Hublot’s Jean-Francois Sberro Talks Time

Jean-Francois Sberro, the president of Hublot North America, is a long time expert in the watch industry. Having spent the entirety of his career working with luxury timepieces, first starting out at TAG Heuer in 2004 and later joining Hublot in 2009, Sberro has learned all aspects of the business, working closely with mentors Jean-Claude Biver, head of LVMH Watch Division, and Hublot Global CEO Ricardo Guadalupe. In 2012, Sberro relocated to the Hublot North America subsidiary, first as the Finance and Operations director, and later taking over the whole subsidiary in 2014, now focusing his efforts on the growing North American market. With the United States ranked as the most crucial country for the prestigious luxury brand in terms of sales, Sberro has an important perspective on the unique watch market in the U.S., and particularly one of its biggest markets—Miami. Here, the expert discusses trends in the watch industry, newly released timepieces, the digital market and what makes Miami unique.