Martha Stewart has curated the contemporary American lifestyle for decades with her books, magazines, TV shows, and products that range from furniture and gardening tools to cookware and meal delivery services. Now the world of Martha is even more complete, thanks to her latest venture, the just-launched Martha Stewart Wine Co., an online shop featuring a collection of vintages, tasted and selected by the domestic doyenne herself. The offerings come from the world’s best-known wine regions like Bordeaux, Tuscany, and coastal California, and include the labels Stewart counts on when entertaining family and friends.
“I am excited to bring my passion for wine to wine lovers across the nation,” says Stewart. “Wine has played an important role in that part of my life focused on entertaining and teaching others how to entertain. With the launch of this fabulous online wine shop, I am confident that we can teach consumers how to pour the right wine, and enjoy the right wine, at every occasion.”
Martha Stewart Wine Co. offers a wide range of varietals and price points, from everyday wines to special occasion bottles. “We are thrilled to announce today’s expansion of the Martha Stewart brand, as it adds an entirely new product category to the business, while also furthering our e-commerce strategy,” says Karen Murray, CEO of Sequential Brands Group, which merged with Martha Stewart Omnimedia in 2015.
Monthly wine clubs and year-long gift subscriptions are also available through the new wine initiative, offering curated wine packs for weddings, anniversaries, birthdays, and other special occasions. Ongoing deliveries can be tailored to the customer’s preferences. Shipping is included with orders of 12 or more bottles; home deliveries are available within the United States and scheduled to arrive in about three business days. (Martha Stewart Wine Co. delivers wine to legal adults 21 years of age and older.) For more information and the full collection from Martha Stewart Wines Co. visit: www.MarthaStewartWine.com.