What happens when a major record label and one of the top nightlife lifestyle companies in Los Angeles come together? One of the freshest new music venues in Tinseltown that’s guest-list only. Interscope Geffen A&M and The h.wood Group have co-created The Peppermint Club (8713 Beverly Blvd., West Hollywood), a premiere lounge where guests can enjoy live music in a truly intimate, V.I.P. setting. John Sofio of Built Inc. designed and generated interiors that blend dark tones with soft, vibrant textures to create the feeling inside a record executive’s private listening room.
The cozy 2,000 square foot space is layered with forms and shapes that fill the room and exude an air of exclusivity, thanks to lush materials, luxury furniture and high-end finishes. Burgundy, plum, sky and blueberry colors give the space rich pops of color, which harmoniously juxtapose with the dark, elegant shades. Additional custom details like the vertically-layered dug-fir finishes—harvested from a 1956 building on the Sunset Strip—are reminiscent of a classic sound studio and serve to complement the acoustic superiority of the space. The stage, with its Regency-style design, adds to the intimate vibe, as do warm, wood sculptures and sharp, polished brass artworks that mimic the high-end pop art that’s typical of the Woodstock generation.
As you might expect from a venue co-owned by Interscope, its sound system is no joke: it’s a state-of-the-art D&B Audiotechnik loudspeaker by sound designer and engineer Demetrius Moore in collaboration with Eighth Day Sound (most famous for working with Drake, Rihanna, Beyoncé, Lady Gaga and Madonna) for the venue’s live music and playback listening parties. Moore also collaborated with Sofio on the space to effectively maximize the audio, from the cork ceiling to its padded walls. When it comes to the cocktails, expect a high-end libations list with names that pay homage to legendary music industry venues—such as The Billboard, made with Virginia Black whiskey, muddled strawberry, honey, lemon juice and soda, as well as The Fillmore, made with Avión silver, Aperol, jalapeño, lime juice and lemon verbena. Guests will also enjoy lounge-style bottle service in clever seating arrangements, while being entertained by live resident artists and special guest performances. In the end, the area where every Peppermint Patty wants to be is the Virginia Black Green Room (a.k.a. the V.I.P. room), available for artists and special guests only.