Known to have a rich history of innovation, the luxe champagne brand continues to build on its extensive portfolio by brining champagne connoisseurs a little je ne sais quoi, shall we say. The connected Magnum is an innovation designed to enhance the celebration experience. Once the cork is popped from this connected Magnum, a sensor links to a receiver in the venue’s audio and visual system triggering an interactive sound and visual experience that can be personalized by each prestigious nightclub that will host this offering.
The launch is inspired by the thrill and emotion of the world’s most recognized moment of celebration, the Formula One podium.
Jack-of-all-trades Mark Ronson partnered with Mumm to help launch the connected champagne. He said, “Launching the world’s first connected champagne bottle with Mumm and handing the Jeroboam to Nico Rosberg at the Monaco Grand Prix was an incredible experience, and one I feel very privileged to have been a part of. Mumm’s ambition to bring innovative firsts to the world is extremely inspiring and when I popped the cork of the Magnum of Mumm it was an unforgettable moment of celebration.”
“The launch of this ground-breaking initiative with Mark Ronson propels Mumm’s on-going mission to be an icon of victory, to bring innovative firsts to the world, and ultimately to create truly thrilling experiences that enhance the moment of the champagne celebration,” said Philippe Guettat, Chairman and CEO for Mumm House of Champagne.
Most recently, the company launched the connected champagne in Singapore on Dec.18th. Mumm held a lavish, immersive party experience titled Spark, Ignite Celebration at TRACE, which also works with innovative audio and visual technology.
Mumm is part of Martell Mumm Perrier-Jouët, the cognac and champagne business of Pernod Ricard.
Below is an image that showcase how the bottle works.