When Jessica Alba launched her first collection of makeup and skincare this September, Honest Beauty, we were intrigued. After all, Alba’s skin looks flawless—honestly, could we really achieve her look simply by using her products?
The line sounded great, featuring a variety of botanical ingredients such as chamomile, calendula, aloe vera, barbary fig, acerola cherry, rosehip, green tea and tamanu. Each product comes with the “Honestly Free Guarantee,” which means that it is made without many ingredients of questionable health and safety standards, such as parabens, phthalates, formaldehyde carriers, PEGs, MCI/MI, steareth-n, synthetic fragrances, propylene glycol, butylene glycol, petrolatum, mineral oil, SLS, SLES, sulfates and chemical sunscreens, among others.
Additionally, when you buy this product, you’re doing something good for others, as well as yourself. Proceeds from every purchase of Honest Beauty products help fund skills training and education for young women to pursue their dreams. Honest Beauty supports Girls Who Code, an organization dedicated to inspiring, educating and equipping girls with the skills to pursue 21st Century opportunities in the fields of computer science and technology.
OK, this all sounds great…but what’s the reality? Do Alba’s products live up to the hype? Here are five favorite products from the collection…and really, you can trust us: we’re honest.
This silky powder really does provides skin with an instant, healthy looking glow as promised. The finely milled, textured powder evens skin tone while brightening and enhancing your natural complexion; it goes on light and adds a faint luminescence to your complexion. Glow on!
This custom blend of organic fruit and botanical oils softens and soothes everywhere you apply it. Magic is a strong word if you’re a Harry Potter fan, but this is an amazing product nevertheless. It does relieve chapped lips, but you can also dot it along your cheekbones to add a subtle sheen and contour.
The custom formulation of the Everything Primer Luminous Base is almost like a tinted moisturizer and primer in one. Hyaluronic acid and botanical peptides help keep skin looking smooth and pores less noticeable while peony root, a firming active, helps add plumpness to the skin’s surface. Aloe Vera conditions and fine mica delivers a subtle golden glow. As promised, you will glow.
NARS’ Orgasm is a fan favorite for giving that subtle post-coital glow, but Honest Beauty’s creme blush in Truly Charming does the trick as well. This creamy color gives you a just-worked-out flush, but without any of the sweat.
If you have problems waking up in the morning—and look like you do as well—you’re in luck. The True Velvet Eyeliner in Eye Opener takes the red away with a flesh-colored tint that gives you that wide-awake “I woke up like this” look. Even better, the plant-derived formula conditions and supports sensitive skin with natural antioxidants, including mango seed oil, vitamin E and macadamia oil.