See Lamborghini’s Concept SUV, Launched Planned for 2018

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The Lamborghini Urus concept SUV was presented at the Beijing auto show in 2012. (Courtesy image/Lamborghini)
The Lamborghini Urus concept SUV was presented at the Beijing auto show in 2012. (Courtesy image/Lamborghini)

Lamborghini aficionados get ready for the introduction of the forthcoming Lamborghini SUV. The Italian brand and manufacturer of luxury sports cars has announced plans to debut its new SUV to the market in 2018.

The Lamborghini Urus concept SUV was presented at the Beijing auto show in 2012. (Courtesy image/Lamborghini)
The Lamborghini Urus concept SUV was presented at the Beijing auto show in 2012. (Courtesy image/Lamborghini)

The unnamed SUV will be produced in Lamborghini’s facility in Sant’Agata Bolognese, Italy. Lamborghini has plans to manufacture 3,000 vehicles a year. As a result, the luxury automobile brand will expand its factory site, increasing from the current 80,000 square meters (roughly 262,465 square feet) to 150,000 square meters (approximately 492,125 square feet). With the expansion of the facility, other new amenities include a new production line, warehousing and enlargement of the R&D department. The impending SUV will also create 500 new jobs.

Interior of the Lamborghini Urus concept SUV presented at the Beijing auto show in 2012. (Courtesy image/Lamborghini)
Interior of the Lamborghini Urus concept SUV presented at the Beijing auto show in 2012. (Courtesy image/Lamborghini)

In a press release, Automobili Lamborghini President and CEO Stephan Winkelmann said, “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era.”  He continues, “The new SUV will be made in Sant’Agata Bolognese, demonstrating our commitment to safeguarding the values of ‘Made in Italy’ worldwide.”

The production of the SUV will roughly cost about 700 to 800 million euros (closely $763,591,500 to $872,400,000). According to Reuters, the Italian government provided tax breaks and incentives for a total of up to 90 million euros (about $98,176,050) to encourage Lamborghini to base the production of the new model in the country.

In regards to the production of the SUV, Luca de Meo, Board Member for Sales and Marketing Audi AG, said, “Lamborghini is today one of the world’s most exclusive brands. We at Audi are very proud of all our Italian subsidiaries. I am delighted at this outcome for both Lamborghini and Italy, and thank the Italian government for their collaboration in helping to make this possible.”

The unidentified SUV will be the first mid-size vehicle manufactured by Lamborghini since the “Rambo,” which was produced from 1986-1993. The carmaker first introduced a concept vehicle for the SUV, named Urus, in 2012.

Lamborghini joins a number of luxury car manufacturers to add SUV to its lineup.

Lamborghini has plans to target the U.S., China, Germany, Russia and United Kingdom markets. The SUV is slated to cost €180,000 (about $195,000).

(Photos via Lamborghini)

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