Haute Auto, News | July 27, 2011

100 Rolls-Royces For A Century Of Automotive Luxury

Haute Auto, News | July 27, 2011

What better a way to celebrate the 100th anniversary of lavish Rolls-Royce Motor Cars than hosting a parade of the brand’s vehicles dating from 1911 to present day, commemorating the centenary of the Spirit of Ecstasy.

The cars were unveiled at the home of the luxury car manufacturer in Goodwood, West Sussex.

With an abundance of English afternoon tea, 500 guests were guided through the production of The Spirit of Ecstasy and Bespoke Design, an exhibition by renowned photographer Rankin, who was inspired by the hood ornament.

Presented by members of the Rolls-Royce Enthusiasts’ Club, the celebrations ended with a finale of all 100 cars around the Goodwood Motor Circuit, headed by the dashing Phantom Drophead Coupé, the newest edition to the Rolls family.

Guests followed the extravagant fleet for a weekend in the New Forest, ending with a showdown featuring the entire Phantom and Ghost families at the National Motor Museum at Beaulieu.

Torsten Müller-Ötvös, Chief Executive of Rolls-Royce Motor Cars was evident in his appreciation for the grand celebration’s attendees, and his belief in “The Silver Lady” as an automotive icon.

The legendary brand plans to materialize other Spirit of Ecstasy affairs further into her centenary year.

Like Haute Living London? Join our Facebook page or follow us on Twitter @HauteLivingUK. Want Haute Living London delivered to your inbox once a week? Sign up for our newsletter.

Related Articles

get the magazine

Subscribe to Haute Living

Receive Our Magazine Directly at Your Doorstep

Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.

Exclusive

Haute Black Membership

Your Gateway to Extraordinary Experiences

Join Haute Black and unlock access to the world's most prestigious luxury events