The Plush And Stylish Diaper Bag by Freshly Picked
Susan Petersen started making baby super stylish in 2009, after becoming frustrated by the lack of well-designed baby shoes on the market. Her super stylish moccasins quickly disrupted the baby shoe industry and took the internet by storm.
Following the success of other products in her collection, Petersen launched a Kickstarter campaign on June 29, 2017 unveiling the company’s first diaper bag. The campaign’s goal was $25,000 and in just under a month, the Diaper Bag Kickstarter had amassed over $340,000 with 2,400 backers.
Built with a mission to improve the lives of mothers through innovative leather goods, the Diaper Bag by Freshly Picked is a perfect balance of style and function. Designed to look like a stylish everyday bag, rather than a diaper bag, convertible straps allow for its wearer to carry it four ways: cross-body for security, backpack for hands-free use, purse for easy on and off, and top handle for grabbing quickly. The magnetic front flap also provides easy access to the interior while the wide opening makes it easy for placing and removing items.
The Diaper Bag is made of luxe vegan leather on the exterior and nylon interior lining that are both 100% spill resistant. Along with premium YKK zippers with custom tassels and specialty matte gold hardware, four matte gold feet keep the bag from touching the floor while the padded base ensures that it will stay upright when set down. Featuring six interior and four exterior pockets, there is space for large/bulky items and the bag can comfortably carry all the items that moms need to transport, including diapers, baby wipes, a changing pad, bottles, sippy cups, toys, spare clothes, snacks and medicine; it even has a pocket for iPads and laptops up to 13”.
Freshly Picked is taking pre-orders of the butterscotch, ebony and stone right now as the bag has been extremely popular and continually sells out. The Diaper Bag by Freshly Picked and retails for $175 on freshlypicked.com and in Nordstrom nationwide. For more information, please visit the brand’s website.