Photo Credit: Charlotte Tilbury

Beauty guru Charlotte Tilbury has opened her first standalone store in North America—joining existing locations in the U.K. and the Middle East—and fittingly, it’s in L.A., where the stars shine brighter than diamonds. And, in case you had any doubts (we didn’t), it’s absolutely beautiful. Los Angeles has been a constant source of inspiration for Tilbury, who is globally renowned for bottling the beauty DNA and secrets of supermodels, stars and screen sirens, and sharing them with the world – informing some of her most iconic looks and best-selling products.  So what can you expect from her first U.S. destination, an Art Deco-inspired boutique at The Grove aptly described as “Beauty Wonderland”?

Charlotte’s Beauty Boudoir
A luxury, Art Deco-inspired, private consultation space, echoing the iconic backstage boudoirs of Hollywoods’ most famous screen sirens. The area features Parisian blush nude pleated walls, old Hollywood mirrored consultation units and night crimson velvet seating, providing the perfect, intimate environment for a selection of makeup services and events. “Team Tilbury” artists will be on hand to offer makeup offerings.Photo Credit: Charlotte Tilbury

House Of Rock N’ Kohl – Instant Lip Bar & Eye Bar
The House of Rock ‘N’ Kohl is a fabulous world of makeup magic for those looking to learn new quick tricks and experiment, particularly in the eye and lip category. Artists are on hand to show patrons how to create that perfect cat’s eye, and more.

Engraving
The unique gifting service allows you to personalize your chosen products with a bespoke 5-minute engraving service.

Photo Credit: Charlotte Tilbury

Fountain of Youth
As a nod to Charlotte’s upbringing in Ibiza and the islands’ famously seductive sunsets, this beautiful fountain installation, set into a rose quartz alcove, is a focal point of the store. It centers around a rose gold etched image of Tanit, the Ibizian Goddess of femininity and power, a source of inspiration for many of Charlotte’s nourishing and revitalizing, hero skincare products. The unit encourages artists and customers to touch and play with the brand’s award-winning skincare products, and to discover the secrets to a perfect, dewy complexion, either through self directed play or an assisted skincare treatment.

10 Looks Makeup Wardrobe
A touch and play bar showcases Tilbury’s 10 Look Makeup Wardrobe concept. The ten off-the-peg, color-curated looks consist of the perfectly blended eye, cheek and lip color you need to become the Bella Sofia, the Golden Goddess or the Rock Chick.

Photo Credit: Charlotte Tilbury

A Magic Mirror powered by Makeup A.I. (Makeup Artistry Intelligence)
Now powered by Makeup A.I. is a unique technology application that brings together Tilbury’s expert technique with the latest digital innovation, allowing patrons to experience a virtual one-on-one consultation with the world’s number one makeup artist, and to receive personalized makeup recommendations based on facial diagnostics and the individual’s makeup and skincare wishes. This technology provides a step-change in the discovery and trial steps of the customer journey.