Inside the philosophy, precision, and global demand behind Smith & Co.
In a city fueled by beauty, glamour and relentless reinvention, becoming a trusted injector is no small feat. Yet Danielle Smith NP, founder of Smith & Co., has managed to do exactly that. Her name sits in the same whispered category as the world’s top aesthetic practitioners, the kind people fly across oceans to see. Celebrity faces recognized instantly on Instagram trust her with the one feature the public scrutinizes the most. In Miami’s saturated aesthetic landscape, Danielle has created something different. Something disciplined. Something unmistakably her own.
Her specialty is lips, but her signature isn’t volume. It’s anatomy. It’s her ability to elevate rather than erase, to enhance without ever crossing into the artificial. Ask her how she keeps clients looking uniquely themselves, even when her work appears across high-profile faces like Alix Earle, and her answer is immediate.
“My philosophy is working with someone’s anatomy and their tissue, not pushing beyond what their tissue is capable of,” she explains. “I’m not trying to force a change with multiple syringes or dramatic effects. I build slowly. I let the tissue tell me what it’s capable of.”
It’s a philosophy that seems simple but requires immense discipline, technical mastery and a deep understanding of facial structure. Danielle injects with a respect for proportion that can’t be faked. Nothing is overfilled. Nothing is trend-driven. Nothing looks unnatural. A better version of what someone already had.
Her path to becoming one of Miami’s most sought-after injectors wasn’t linear. She attended Georgetown University, and after graduating from nursing school, she landed her dream job in a critical care unit at the University of Miami Hospital only to realize quickly that the hospital environment wasn’t where she belonged. “I had a midlife crisis at 21,” she laughs. Her mother encouraged her to explore aesthetics for the sake of her own quality of life, and that single suggestion changed everything.
She transitioned into plastic surgery, working in Post Anesthesia Care Unit and assisting with both pre-operative and intra-operative procedures. She thrived in the hands-on environment. But the turning point came unexpectedly when the surgeon she worked for admitted he hated injecting. “He said, ‘You can do my injections,’” Danielle recalls. “And it was an instant aha moment. Love at first injection.” That moment redirected her entire career.
She immediately accelerated her education, completing her NP so she could legally continue doing what she now knew she was meant for. From 2014 onward, she committed fully to one craft: Botox and filler. No lasers. No peels. No distractions. The singular focus is part of what elevated her skill from strong to exceptional.
Today, Danielle runs Smith & Co. entirely on her own, and prefers it that way. “I’m five times more productive alone,” she admits. Her intensity, efficiency and near-obsessive attention to detail shape every step of the patient experience. She caters to a GenZ and millennial patients. Clients text her directly. She reads their goals before they walk through the door. She notices their language, their aesthetic instincts, even how they apply makeup, which she believes is a critical clue in understanding what result they truly want.
Danielle Smith is not just another injector in Miami. She’s a technician with the discipline of a surgeon and the eye of an artist. Her work doesn’t shout. It whispers. And in an industry obsessed with extremes, her commitment to natural, anatomical beauty is exactly why the world keeps flying in.
Disclaimer: Written in partnership with APG.
