This spring, Felice Brickell is thrilled to partner with Acqua di Parma to introduce a truly immersive and sensorial celebration: the launch of Buongiorno, the Italian brand’s vibrant new Eau de Parfum. From the aromatic fragrance notes to the bespoke cocktails created in its honor, every element of this experience is an ode to the Italian art of living, finding joy and beauty in life’s simplest pleasures.
Photo Credit: Acqua di Parma
Starting April 1, guests are invited to visit Felice Brickell and experience Buongiorno in an entirely new way, with the debut of two bespoke cocktails inspired by the fragrance's aromatic profile. Created by Felice’s expert beverage team, the cocktails pay homage to Buongiorno’s key notes of basil, lemon, rosemary, and cedarwood. Each sip is thoughtfully crafted to mirror the fresh, sophisticated character of the fragrance, offering a true taste of Tuscan mornings.
Guests can enjoy these exclusive drinks alongside Felice’s signature Tuscan-inspired bites in an atmosphere that channels the elegance and joy of Italian living. To complete the experience, every guest will receive a complimentary Acqua di Parma gift bag, featuring a Buongiorno candle and a sample vial of the fragrance, bringing the scent of spring mornings home with them.
Photo Credit: Felice Brickell
Crafted using an innovative co-distillation process that blends basil and petitgrain, Buongiorno opens with fresh top notes of lemon, spearmint, and rosemary, evolving into a heart of lavandin and mandarin leaves before settling into a warm, elegant base of cedarwood, amber, and white musks.
In addition to the Eau de Parfum, the Buongiorno collection expands into a luxurious bath, body, and lifestyle range, designed to bring a sense of Italian elegance into everyday moments. From a sculptural soap bar reminiscent of classical architecture to raffia-wrapped accessories and Art Deco-inspired hand care, each item reflects Acqua di Parma’s commitment to artisanal design and timeless sophistication.
Photo Credit: Felice Brickell
Felice Brickell and Acqua di Parma invite you to slow down, savor the season, and embrace the sensual pleasures of sight, smell, taste, and touch. Whether you’re drawn in by the citrusy burst of the fragrance, the inspired cocktails, or the artisanal accessories, Buongiorno offers a uniquely Italian celebration of everyday luxury.
Come raise a glass, breathe in the moment, and say Buongiorno to a fresh start.
