Photo Credit: Jerry ChidesterThe world of plastic surgery is becoming much more luxurious than ever before. Clinics are blending luxury experiences with cutting-edge medical innovation to meet consumer expectations. Plastic surgery practices were previously viewed primarily as clinical and transactional, but they are now integrating spa-like services, concierge-level care, and state-of-the-art technology to create experiences that prioritize aesthetic results and patient comfort.
According to the American Society of Plastic Surgeons, plastic surgery has steadily grown despite economic uncertainties. A 2023 report found a five percent rise in plastic surgeries and a seven percent rise in minimally invasive procedures compared to the previous year. This growth reflects surgical advancements and the growing cultural acceptance of such procedures.
Dr. Jerry Chidester, known widely as Dr. Chiddy, is a respected board-certified (American Board of Plastic Surgery) plastic surgeon known for an exceptional and luxurious patient experience at The Plastics Clinic + Spa. The practice is located in Draper, Utah, and was established in January 2020. It has since grown into one of the largest private plastic surgery groups in the United States, and it offers a blend of surgical precision and luxury. The 40,000-square-foot facility has the elements of a luxury spa, a state-of-the-art surgery center, and a high-end medical clinic to provide patients with a special experience that reaches far beyond the typical expectations.
Dr. Chidester’s approach centers on creating a space that feels inviting and restorative while maintaining the highest standards of medical care. “Our goal is to elevate the plastic surgery journey from the moment a patient walks through our doors,” he explains. “Every detail of The Plastics Clinic + Spa, from the architectural design to the concierge services, is tailored to ensure patients feel valued and cared for.”
The facility includes modern surgical suites equipped with advanced technology, private recovery areas designed for optimal comfort, and a fully integrated luxury medical spa. Patients can undergo transformative procedures, such as rhinoplasties, body contouring, breast surgery, and facelifts, and complement their surgeries with spa treatments to enhance recovery and overall wellness.
Despite launching in a challenging economic climate, The Plastics Clinic + Spa has experienced exponential growth. In less than five years, the practice has achieved annual revenues exceeding $20 million, doubling its net profits year-over-year. Dr. Chidester attributes this resilience to the clinic’s focus on delivering a consistent, high-quality experience. “The market has been turbulent, but our model emphasizes trust, transparency, and a level of care that patients simply can’t find elsewhere,” he notes.
Beyond its financial success, The Plastics Clinic + Spa has established itself as a leader in innovation and research. The practice conducts clinical studies to advance surgical techniques and aesthetic treatments, which helps boost the clinic’s reputation even more within this industry. Dr. Chidester’s SoMē Bra™️—a bra designed to empower women with both comfort and confidence—demonstrates the clinic’s ability to integrate functionality with elegance, furthering Dr. Chidester’s impact beyond surgery alone.
Social media has also played a pivotal role in amplifying the clinic’s reach. Dr. Chiddy’s engaging and informative content on platforms like TikTok and Instagram has cultivated a community of followers who appreciate his approachable style.
Looking ahead, Dr. Chidester envisions expanding this luxury-meets-medicine model across the United States. Plans for nationwide clinics are already underway, with a goal of replicating The Plastics Clinic + Spa’s success while adapting to the unique needs of different markets. “We’re redefining what it means to offer aesthetic care,” he shares. “Our focus is on creating spaces where patients can feel cared for and inspired.”
Written in partnership with Evan Collier
