Photo Credit: Courtesy of Raul Franco
Jewelry is a girl’s best friend, and we aren’t saying that just because we feel that way. It’s a fact, one that Regine Basha, the CEO and Lead Designer for Aaron Basha can attest to being true.
Aaron Basha is a family-owned New York City-based jewelry company that has been gracing the world with its fabulous creations for over a century. Side note, even our mothers own the “Baby Shoe Charms." The point is that they are iconic, so when we were able to sit down with Regine to learn more about her recent involvement in the brand, we were stoked.
Photo Credit: Courtesy of Raul Franco
Since 1908 Aaron Basha has gone through three generations of family ownership. With Regine being the most recent of just two years ago, it has been interesting to see the transition in the brand. Though she is not straying away from the quintessential pieces, she is bringing her own personality to the design table. As a mother of three, world traveler, avid surfer, and lover of all things meditation, Regine has a unique and valuable perspective on life, that was really fun to get to know in real-time.
When we took our seats at the table with Regine, there lay an incent stick and a card that read "Abacadabra. I create what I speak." Abracadabra is a magical word that represents protection, compassion, power, and love. As an advocate for all the above, Regine infused these characteristics into the stunning "Love Is My Religion" collection.
Photo Credit: Courtesy of Raul Franco
While wearing a Regine Basha for Aaron Basha piece, the intent is for the jewelry to not just be a material object but to be a vehicle for sharing a meaningful message and manifesting the life you want. As wellness and holistic gurus, this means the world to us. No matter who you are, where you are, when you are wearing an Aaron Basha piece, you will have the power to create what you speak. A true testament to the next generation of the Aaron Basha brand!
Photo Credit: Courtesy of Raul Franco
Photo Credit: Courtesy of Raul Franco
Photo Credit: Courtesy of Raul Franco
The Regine Basha for Aaron Basha collections are now available to shop at https://www.reginebasha.com.
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