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It feels like every celebrity ever is making a name for themselves in more ways than one. Brad Pitt, has recently stepped into the wellness industry with his latest skincare brand, Le Domaine, a genderless line of science-meets-nature essentials. The actor has developed this brand in partnership with the Perrin family, the renowned Château Beaucastel vintners who are also Pitt’s partners in their Château Miraval Côtes de Provence Rose. Brad spoke with Allure and gave them all the deets on his new venture.
Brad has been all hands on deck when it comes to creating the brand; the only part he’s bowed out of is being the “face,” of the brand. The star will be focused on creative concepts and brand development. The story of the brand revolves around the story of grape-based antioxidants. According to Allure, “Le Domaine has appointed one of the world’s leading wine and human health specialists, University of Bordeaux Professor of Oenology Pierre-Louis Teissesdre, to determine which of the 13 grape varieties the Perrin family grows on their estates in Provence had the most relevant antioxidant properties.”
Pitt tells Allure how exactly this project came about, “We had been talking about it for so long I don’t remember now how it originally started. I remember reading about the health properties of grape skin as something we wanted to investigate. But the initial idea, right from the beginning, comes back to this place. It’s just steeped in creativity, and it’s so fertile. We make olive oil, truffles, and honey here. Reinforced concrete began here. Reinforced concrete! That’s insane! In the 1840s, Joseph-Louis Lambot invented ferro-cement, a precursor to reinforced concrete, and made a concrete boat that was eventually pulled out of the pond here and now resides in a museum in Brignoles. We had some pillars - test pillars - up in the courtyard. He went on to make the first two buildings in reinforced concrete, and now, of course, everything is built that way. It’s pretty extraordinary.”
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The line comprises of four products – The Cleansing Emulsion, The Fluid Cream, The Cream, and The Serum. Each natural product is designed to focus on either bath or body care. “I know there are new products nearly every day that people are trying to launch, but if I hadn’t seen a real difference visually in my skin, we wouldn’t have bothered,” Pitt tells Allure. Interestingly enough, Brad credits Gwyneth Paltrow for getting him facial hygiene in the first place, “She is still a really dear friend, and she has built this empire. She has always had that in her as a curator, and it’s been a lovely creative outlet for her. In fact, come to think about it, she was probably the first one who got me to even wash my face twice a day… maybe.”
Pitt goes on to then discuss the pressure around aging in the film business, “I don’t want to be running from ageing. It’s a concept we can’t escape, and I would like to see our culture embracing it a bit more, talking about it in those terms. Something we discussed [in founding Le Domaine] was this headline of “anti-ageing.” It’s ridiculous. It’s a fairytale. But what is real is treating your skin in a healthy manner. And it’s something I’ve learnt to do for my business, but it kinda makes you feel better. I grew up with a country mentality, kind of you know, Dial Soap once a day and then move on. And I think that we’re learning if we love ourselves, if we treat ourselves a little better, then there are long lasting benefits to that. So just age healthy, age in a healthy manner.”
By the looks of the A-lister’s glowing skin, we’ll definitely be checking out his latest line. Le Domaine’s products will be available for purchase in January 2023.
