What We Know About “Kylie Baby”: The New Baby Care Line Introduced By Kylie Jenner

Kylie JennerPhoto Credit: Shutterstock

If there’s one thing we certainly gathered from the 2018 short film “To Our Daughter,” it’s that Kylie Jenner was born to be a mom. Of course, she reigns as an alluring beauty mogul, powerful social influencer and successful entrepreneur. But the 24-year-old star remains especially beloved for showcasing the beauty and intimacy surrounding motherhood despite shining in the limelight. Stormi Webster — the 3-year-old daughter shared by Jenner and Travis Scott— not only embodies her mother’s world but the inspiration behind Kylie Baby, a skin and hair care line dedicated to babies and young children. And with her second baby on the way, Jenner picked no better time to introduce her latest project. 


View this post on Instagram


A post shared by Kylie 🤍 (@kyliejenner)

It was a dream of mine to develop clean, safe, effective, and conscious baby care when I became a mom,” Jenner captioned her Instagram post introducing Kylie Baby. “I know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! I'm so proud of these products and couldn’t wait to share this with you and your family!”

Available for purchase on Sept. 28, the line so far includes a gentle shampoo and conditioner, bubble bath and moisturizing lotion. On top of being pediatrician-tested, all the products are “Stormi-tested and approved,” Jenner said while breaking down each product in a video on her Instagram Story. “These are the only products we use for the past maybe the two years now, which is crazy.” 

For more than three years, Jenner had been secretly developing the line’s products and ingredients. In fact, she tested Kylie Baby a year ago when she captured the adorable photo of Stormi submerged in a bubble bath. Not to mention, Jenner said the soap is her daughter’s favorite product: “I wouldn’t recommend this for your own kids, but Stormi basically used to try to eat this bubble bath and put it in her eyeballs.” On the contrary, Jenner favors the shampoo and conditioner because they made Stormi’s hair “so soft” and helped “define her curls.” 

Until the products become available for sale, you can gather additional updates from the brand’s website or social media. Though all of Jenner’s brand companies reflect her personal attributes and lifestyle, Kylie Baby seems notably special: “Bath time has always been our special time together and my favorite part of the day. It's so amazing for us to now have these products that my daughter helped me create, to make our bath time even more special.”