With stops in New York City, Hong Kong, Moscow, Seoul and Sydney, La Prairie’s “The Caviar Masterpiece” art-installation-meets-retail-experience is making its way around the world—and you can check out the latest iteration for yourself at the Aventura Mall through December 16.
Incorporating art, design, science and indulgence, the 1,600 pop-up space is designed to celebrate and communicate the four core pillars of the Swiss brand’s ever-evolving and oh-so luxurious Skin Caviar Collection. Seamlessly blending the elements of contemporary Swiss architecture and cutting-edge skincare science with commissioned sculptures that represent each “chapter” of The Caviar Masterpiece, this interactive experience also provides an opportunity for consumers to see the results of the brand’s recently revamped signature ingredient, Skin Caviar Premier, first-hand (and purchase the 10 best-selling products in the collection on-site).
The menu of available complimentary services includes a Caviar Relaxation Hand and Arm Massage, Eye Revive Hydrating Eye Lift and Art of Indulgence Lifting and Firming Facial Treatment—all of which can be booked here (or you can just stop by).
The opening soiree—just before the start of Art Basel—on December 3rddrew the likes of Miami’s elite beauty and lifestyle influencers, as well as South Florida’s top clients. Attendees enjoyed an endless stream of bubbly and caviar-infused hors d’oeuvres (of course), plus a meet-and-greet with La Prairie’s President of Americas/Oceania, Francois Le Gloan and North American Vice President of Marketing, Elizabeth Lamont.
This opulent opportunity ends on December 16, so don’t miss the chance to experience “The Caviar Masterpiece” for yourself—and get some holiday shopping in while you’re at it!
Photos by Carolina Gurzik
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