The new season means it’s time for new makeup, and there’s no shortage of much anticipated and much buzzed-about launches. With new products from celebrity makeup artists, former beauty editors and internationally-known brands, there’s never been a better time to refresh your makeup bag—and your look.
Charlotte Tilbury Magic Away Concealer
Full coverage has never looked more natural, and this innovative concealer is like Photoshop in a sponge-tipped wand. Powerful enough for dark circles, breakouts and other imperfections yet absolutely undetectable once blended, this liquid concealer instantly perfects anything that’s standing between you and a flawless complexion. The formula features blurring Persian silk tree extract, skin-smoothing palmitoyl glycine (also known as the “bliss molecule”) and luminosity-enhancing extract of wild indigo—all in an easy-to-apply formula that never settles into fine lines or wrinkles. To brighten the overall appearance of the eyes, Tilbury recommends applying a shade lighter than your foundation to under-eye circles and tapping it in with your ring finger. Celebrity fans of the brand: Emma Roberts, Amal Clooney, Kate Moss, Nicole Kidman
Flesh Beauty
It’s safe to say Linda Wells, the founding editor of Allure, knows a thing or two about makeup, so it’s really no surprise that her collaboration with Revlon—and resulting high-end cosmetic brand, Flesh Beauty—is already a smashing success. Skin-tone inclusivity is a big part of the line’s appeal, and the Firm Flesh Stick Foundation launched in 40 shades. You’ll also find four shades of Touch Flesh Highlighting Balm, 11 Hide the Evidence Double Concealers (each with two slightly different shades so you can customize your color) and plenty of fun products like the Fleshpot Eye & Cheek Gloss and the Flipbook, which contains sheets of paper coated with blush, highlighter and bronzer that are meant to rubbed directly on the skin—no tools required. Celebrity fans of the brand: The brand is so new it’s too soon to say, but expect to see a lot of “Flesh” faces on the red carpet and off!
NARS Climax Mascara
Of course the brand that turned a blush named “Orgasm” into a cult classic followed up with Climax Mascara (though nearly 20 years later), and this new addition doesn’t disappoint. Featuring a hydrating whipped formula that delivers buildable volume and lift—minus flaking, clumping or smudging—one coat is perfect for day while two or three dial up the drama for after dark. Celebrity fans of the brand: Demi Moore, Kate Hudson, Mary-Kate Olsen, Reese Witherspoon and countless others
Shiseido
This Japanese cosmetics and skincare brand just revamped its entire color collection, and get ready to shop for makeup in a whole new way. Rather than dividing the line by face, eyes, lips, etc., Shiseido has categorized products by texture. The “Dews” include three versions of Aura Dew (an all-over highlighter that lasts for up to 12 hours), while the “Gels” feature the light-as-air yet full coverage VisionAiry Gel Lipstick and clear high-shine Crystal GelGloss. The “Powders” span eyeshadow palettes, matte lipsticks, blushes and the intriguing Minimalist WhippedPowder Blush. Inspired by Japanese calligraphy, the “Inks” range includes smudgeproof eyeliners, a 3-in-1 brow pencil, lip glosses, a felt-tip eyeliner, mascara (regular and waterproof) and the Kajal Ink Artist, an all-in-one shadow, liner and brow pencil. Celebrity fans of the brand: Stephanie Sheppard, Charlotte McKinney, Jamie Chung, Christina Milian and Lauren Bushnell
Hourglass Cosmetics Scattered Light Glitter Eyeshadow
Cooler weather calls for richer textures, both on our bodies and our faces. If summer is all about a wash of color on the eyes, fall is an opportunity to play with dimension, and these featherweight eyeshadows deliver high-impact “refined” glitter that is far from disco-esque. Think saturated gold, copper, champagne, taupe and pink light-reflecting hues in a buildable hybrid cream formula that can be used to create a subtle glimmer or foil-like finish—and they are designed to be applied with your finger. Celebrity fans of the brand: Sza, Anna Kendrick, Rosie Huntington-Whiteley and Kerry Washington