Luxury Swiss watchmaker Parmigiani Fleurier has embarked on an exciting new partnership with the legendary Confederação Brasileira de Futebol (CBF) to be their official watchmaker. The Parmigiani Pershing Chronograph 005 CBF is the first of the special line, with the source of its inspiration being iconic Brazilian footballer Ronaldo, also known as “il fenomeno”.

Haute 100 Miami member Sean “Diddy” Combs may be an international superstar, but that doesn’t mean he won’t get his hands dirty. Prior to his performance at the Orange RockCorps at London’s Wembley Arena with Kelis and Primal Scream, the mogul and hip-hop star rolled up his sleeves along with 50 volunteers to help clean up central London’s Toffee Park Adventure Playground and Youth Center.

Mayor of New York and Haute 100 New York member Michael Bloomberg is deeply invested in improving the quality of life in urban areas by personally committing to a $50 million donation from Bloomberg Philanthropies to help support the Sierra Club’s Beyond Coal campaign. Announced today, his generous donation will help the green initiative fortify several aspects of the outreach, including a larger staff and expansion of their campaigning state base.

It looks like ‘Dirty Harry’ himself has a spot in his heart for real-life officers. On Monday, July 18, it was announced that famous actor/director and Haute 100 San Francisco member Clint Eastwood has taken on the role of Honorary Chairman for the upcoming National Law Enforcement Memorial and Museum. The construction of the museum – a tribute to fallen police officers and their legacies – began last year and is set to complete by the end of 2013.

Reality TV star, Haute 100 Los Angeles member, socialite, and entrepreneur Kim Kardashian of the famed Kardashian sister trio is set to bring her personal flair to the opening of a Millions of Milkshakes location in Dubai. The ‘Keeping Up With the Kardashians’ star will join her mother Kris Jenner in creating signature shakes for the October 14 launch of the first of the company’s franchises outside of the U.S.

Famed hip-hop producer and Haute 100 Miami member Pharrell Williams of the Neptunes has unveiled his newest project, an ultra-premium cream liqueur – called Qream – that he has created in partnership with Diageo, one of the world’s premier liquor companies. Williams is the latest to be inaugurated into an elite group of hip-hop artists-turned-entrepreneur through the release of a liquor, and the Grammy Award-winning producer is especially appealing to the ladies in this new venture.

Haute 100 San Francisco member Mark Zuckerberg, CEO of Facebook, has gotten an account on rival social service Google+, and he’s not the only one at Facebook to do so. According to Social Beat, at least 62 Facebook employees have reportedly also signed up for the competing service, including Chief Operating Officer Sheryl Sandberg and Chief Technology Officer Bret Taylor. The young billionaire doesn’t seem to understand what all the fuss is about, commenting, “Why are people so surprised that I’d have a Google+ account?”

Amazon has quickly stepped up in the digital age as the one-stop shop online. In addition to its expansive online marketplace, Amazon Prime customers have recently been able to stream television shows and movies to their computers. Haute 100 Los Angeles member Les Moonves, President and CEO of CBS, has recently entered into a digital video licensing agreement with the online giant Amazon that will enable their Instant Video users able to stream dozens of CBS shows starting this summer.

Haute 100 power couple Jennifer Lopez & Marc Anthony may not be a couple anymore, but Lopez has been coping in her own way. Not letting last week’s decision to divorce get her down, the singer/actress has been going to work as usual. And by “as usual,” we mean she flew into the Ukraine yesterday morning to perform at the wedding of billionaire Serhly Taruta’s daughter’s wedding that same evening – and got paid a cool $1 million for it.