Tech power couple and Haute 100 San Francisco members Sergey Brin and Anna Wojcicki are upping the ante in an effort to raise funds for the Michael J. Fox Foundation for Parkinson’s Research.

Rapper, mogul, icon, and soon-to-be father Jay-Z has been named by GQ magazine as one of their 2011 Men of the Year. Between his high-profile collaboration with Kanye West and his loving marriage with fellow music superstar Beyonce, Jay-Z is at the forefront of the music industry.

At this point, NBA superstar LeBron James is about as well known for his impressive sense of style as he is for his stellar moves on the court. Fans of both the sports and fashion sides of the Miami Heat all-star are buzzing with anticipation of his new boutique, UNKNWN, which finally has a set opening date of Thursday, Dec. 1, 2011.

Fashion label Guess, Marie Claire, and renowned chef Wolfgang Puck hosted a private party in support of Save the Children’s humanitarian efforts in East Africa. The intimate gathering was held at Guess’s Beverly Hills boutique and was personally catered by the famed Austrian chef himself.

In 2004, Mark Zuckerberg dropped out of Harvard University to pursue his dream of starting Facebook, now a multi-billion dollar company that is a part of nearly everybody’s day to day life. Perhaps that is why the young tech mogul went back to his former school to recruit for his company.

United Way’s campaign to end homelessness has some serious star power behind it this year. Los Angeles Lakers superstar Kobe Bryant is the Honorary Chair for the foundation’s annual HomeWalk event this year, a 5K run/walk to raise public awareness and fund solutions to end homelessness.

The second exclusive auction to benefit Friends of Cancer Patients’ (FOCP) Pink Caravan Initiative was recently held at the Ralph Lauren store in the opulent Dubai Mall. Likewise for the inaugural event, design legend Ralph Lauren created a limited edition Pink Pony Ricky Bag to be auctioned off at the event, with 100% of the proceeds begin donated directly to FOCP.

LeBron James has taken a lot of heat for his decision to leave the Cleveland Cavaliers for the Miami Heat, with most of the outrage spurring from the northern Ohio region. That doesn’t stop James, however, from reaching out to his former fans in the area for a good cause.

Actress Eva Longoria is taking her talents behind the camera as she gets ready to take on a role as executive producer for a new TV sitcom. The show will have the star in touch with her Latin roots as she will be developing an English-language version of a hit Mexican television show.