Monday night was the fabulous event that launched the new LA MACHINE L.12.12 by LACOSTE. The concept for the three new fragrances was inspired by the original Lacoste polo shirt. The unveiling of a spectacular mechanical and virtual social media instillation and the launch of Eau de Lacoste was held at New York’s iconic Vanderbilt Hall in Grand Central.

Steam it, crack it, butter it, do whatever you want with it – lobster is one of the world’s most luxurious delicacies and it needs to be fresh. Unfortunately, fresh lobster can be hard to come by in the Big Apple. Check out our picks for the Top 5 Best Lobster Spots in NYC.