Times Square New Year’s Eve, MasterCard Worldwide and the Times Square Alliance kicked off their fund-raising initiative for Stand Up To Cancer, Tuesday afternoon. New York City stars including Tony Award-winning actor Denis O’Hare, actress Montego Glover, and actor Chad Kimball joined in to encourage New Yorkers to help out. Through New Year’s Day, each time you use a MasterCard card at one of the 70 participating Times Square businesses, MasterCard will donate $1 to Stand Up To Cancer. You can view a full list of participating businesses at timessquarenyc.org.

Sabine Heller is the president and COO of high-end social network ASMALLWORLD, an invite-only private online community. She is also a contributor for various publications including Paris-based Purple Fashion Magazine, Italian Vogue and Tatler. As a brand strategist, her clients have included Harry Winston, Felix Rey, Erickson Beamon Jewelry, Restoration of the Monarchy and Company 81.

For friends with kids, or friends who are kids, check out the musical based on the books by actress Julianne Moore, Freckleface Strawberry. The show is about a little girl who is teased for her freckles and red hair, but she later learns to love the skin she’s in.

Hirsh Bedner Associates, the world-renowned hospitality design firm, came to New York City to accept their Golden Key Award for Best Spa, honoring their design for the Four Seasons Seychelles in Mahe, Seychelles. But it’s not the first award for the design firm, which has won countless others including the 2010 Hospitality Design Awards.

Toasting the unveiling of the first ever Hair Rules billboard in Times Square, celebs and friends gathered at the Vivid Lounge inside the Renaissance Hotel Tuesday night. The billboard features model and co-founder Kara Young Georgiopoulos, who has graced the pages of top fashion mags including Vogue, Elle and Glamour.

Macaroni seems naked without cheese; and together, what a comfort food team they make! Whether it brings back memories of childhood picture frames or homemade dinners, it probably has a special place in your heart. Since there are so many variations of this homestyle staple, check out our top picks for where to head to let your inner child out to play.

The SoHo House gave its regards to Broadway Sunday night as stars kept the party going after the opening night of “Elling.” The Broadway show’s star-studded cast features actor Brendan Fraser, Tony winner Denis O’Hare, actress Jennifer Coolidge and Tony winner Richard Easton.

Nothing says fall like apples, cinnamon… and Scotch!

Changing leaves make us want to mix up some comforting cocktails, invite friends over and enjoy a luxurious night in. So, just in time for Thanksgiving, we’ve mixed up some delicious drinks. Our pick for mixing is Highland Park’s Single Malt Scotch, because of its full flavor and subtle smoky-sweet finish.

Whether you were looking at Isaac Mizrahi’s elegant, fairy-like collection topped with fur-trimmed hoods or Anna Sui’s down home American arts movement-inspired pieces with fur embellishments prance down the runway during Fashion Week Fall-Winter 2010, one thing was certain: fur (faux or real) was everywhere.