Urbanfitclubs.com is a new gym membership concept that gives urbanites access to a comprehensive network of workout options located across Chicago. The club network allows members to cross-train effectively, stay motivated and take advantage of quality boutique fitness experiences. Designed for the “urban fitness warrior” or for anyone looking to get out of a workout rut, Urbanfitclubs offers hardcore workouts, attentive instructors, and flexible schedules all around the city. Memberships are flexible and monthly with access beginning at $149 per month. Learn more about founder Charity Gonzalez in Haute Secrets.

To mark its fifth anniversary as one of Chicago’s most celebrated boutique hotels, in April 2011 The James Chicago will reveal a refreshed look, including updated furnishings, the creation of a more open floor plan, new environmentally-thoughtful services and a selection of updated in-room amenities to provide guests with a “luxury liberated” experience. Inspired by the recent opening of its sister property in New York City, The James Chicago will elevate its modern, residentially-styled aesthetic and further its commitment to state-of-the-art technology and guest-centric services.

East Coast chic defines spring fashion with a plethora of girly floral, cork, plaids and patchwork. If you’re looking to make a scene on the beach and then hit the clubs, here are our picks for day to night accessories to make a killer impression.

With the ballet-themed movie “The Black Swan” taking top honors at this year’s award shows, ballet has become a much-buzzed about topic in recent months. Playing on its recent popularity, Equinox fitness clubs are partnering with the famed Joffrey Ballet to offer its members the opportunity to train under the guidance of professional ballet dancer/instructor Jocelyn Garner.

The definition of luxury, black caviar is a delicacy served in small quantities at some of the top establishments in the city. A true haute cuisine, caviar was once reserved for Russian czars, Iranian shahs and Austrian emperors and now is accessible to the upper society members for a hefty price tag.

Easter brunch- a tradition that began almost as early on as the Easter bunny, baskets and egg hunts. The brunch is a celebration of family togetherness, a time to escape the hassles of the work week and enjoy each other’s company.

A good, strong cocktail is both art and science. A mastery blend of flavors to create a mix of spirits, sugars, and bitters that creates a truly unique flavor explosion. A good bartender will mix you a drink; a great mixologist creates a masterpiece- a chef of the liquid variety.

Adopting the mantra of “salmon swimming against the current to return home again”, Salmon Cove’s founders and Chicago natives Charlie Roth and Owen Schnaper left their jobs in the financial world to launch an apparel line for men and women looking for sharp and timeless designs. Grounded in their Midwestern roots, Roth and Schnaper believe that you don’t have to be from the East Coast to appreciate classic preppy apparel and began their own journey to create a distinctive apparel line that offers color, comfort, and convenience. Salmon Cove’s line features men’s and women’s polo shirts, men’s and women’s sweaters, men’s button down shirts and tote bags.

Annie Diamantidis is a luxury handbag designer. Inspired by the history and mythology of Greece each Annie Handbag® pays homage to Greek Goddesses- Athena, Clio, Selene, and Eris. Annie Handbags® are for today’s goddesses. Upon launching her namesake collection in 2009, editors and stylists alike were captivated by the unique combination of exotic crocodile, python, ostrich, and calfskin with genuine 14k gold jewelry accents.Michigan Avenue Magazine labeled her a “Chicago Made, Power Designer,” while Fashion TV declared her line a “Trend to Remember.” The Handbag Report has profiled her as a “Haute Designer” and her ostrich Clio clutch has been feautured as the “Handbag of the Day” by Luxist. Annie Diamatidis regularly partners with charities like Heroes and Handbags and Save-A-Mother project in support of women and children.. Annie Handbags are carried exclusively in high end boutiques nationwide in some of the hottest markets like Chicago, Beverly Hills, Miami, and New York.