Posts by Greg Simonian
Westime President Greg Simonian’s Top Basel Launches of 2013
Baselworld is nothing short of the world’s largest watch fair, where watchmakers from every corner of the globe gather to reveal their newest creations and receive valuable feedback from watch collectors, retailers and journalists.
Westime President Greg Simonian for Haute Time: Reasonable Time
It’s often the watches at the top of the price range that get the most attention from writers and collectors. Yes, those incredible novelties deserve the ink! But attention should also be paid to the beautiful watches emerging today at less-than-stratospheric prices.
Call To Action – Greg Simonian
If your New Year’s resolution is to get fit , incentivize yourself with a watch made to complement an active lifestyle. Sure, these five timepieces look great at a restaurant, courtside, and even at work. But they’re built to perform from runway to race course, so why not put them through their paces? All are available at Westime boutiques in Beverly Hills, La Jolla and West Hollywood.
Best of Basel with Greg Simonian
An annual migration occurs every spring. Watchmakers descend from their mountaintop workshops while watch aficionados flock from every corner of the world to convene in the Swiss city of Basel. The gathering is nothing less than the biggest watch fair on earth, and the best place to find innovative new watches that collectors will covet in the year ahead.
HAUTE TIME: Westime president Greg Simonian breaks down what’s haute in the wonderful world of time
Aside from time of day, the date is arguably the most useful piece of information a mechanical watch can reveal to its wearer. This calendar function seems simple at first glance: as the hands of the watch pass midnight, the date—as displayed most often through a window in the case dial— advances one digit.
Man of the Hour: One on One with Westime President Greg Simonian
At Westime, it’s hard to lose track of time, but you will want to anyway. With 50 brands of women’s and men’s classic and modern timepieces, like Urwerk, Longines, and Audemars Piguet, the luxury watch boutique is where even the most punctual has no concept of time. The store boasts watch names of all price points, such as Richard Mille, which had one of its first introductions into the U.S. market by Westime, and brands you wouldn’t find in many other places, such as California-based Nixon. With the company’s intuitive strongholds at the forefront of luxury watch retail, there are always new dials, movements, and complications to be encountered.
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