Vendorafa (pronounced VenDOrafa) is one of the hidden gems at the Vicenza jewelry fair, happening in Italy right now. This company epitomizes all that is great about the artistry and technical capabilities of the most important jewelry producing country in the world.

The new Rolex boutique in New York City is no pop-up store. Designed by the company’s Geneva-based architects, every inch of the 1,500-sq.-ft. boutique is designed to reflect the essence of the upscale brand – Italian leather, imported marble and bronze, custom display cases, panelled walls.

The Audemars Piguet Royal Oak is one of the world’s top three most iconic watches (the other two being the Rolex Sub and the Omega Speedy), known for its octagonal bezel, tapisserie dial and complex steel bracelet.

The Only Watch charity auction in Monaco has become one of the most important sources of unique timepieces and a draw for collectors.

The top ten collector’s watches from Baselworld 2011

Baselworld, the annual Swiss “fashion week” for watches, is Nirvana for collectors and connoisseurs. Hundreds of super watches make their debut during a glamorous week of launch parties and private appointments, but only a select few attain true Holy Grail status. Our top-ten list of most wanted watches in Basel represents some of this year’s most celebrated treasures, any one of which is worth selling the rest of your collection to own.