Billionaire Brand Nespresso Opens Boutique Bar in SoHo

If it’s one thing about New Yorkers and us transplants, it’s that we love coffee to keep up with our frenzy of 24/7 work, live, play lifestyles. Nespresso hit the mark with the opening of their SoHo store. Vibrant, energizing, chic comfortable and best of all an efficient boost of caffeinating energy.

Last week, the new boutique coffee bar hosted an exclusive event for bloggers and of course, Haute Living was hot on the scene, though arriving fashionably late from the eco-luxury showcase. Bumping into Stephen Asprinio, from “Top Chef” Season 1, we swapped Batali and Demarchelier Eataly stories before settling down to taste Stephen’s eloquent pairings of wine, coffee with a three-course dinner.

Dining with the corporate Nespresso team, I got the in-side scoop on the SoHo Boutique, which is sure to be an immediate hot-spot of celebrities and trendsetters. Order from more than 16 Grand Cru‘s made from the finest coffees in the world, shop the latest in machines and accessories and even order light bites for breakfast, lunch and dinner. Sounds like a match made in coffee connoisseur heaven.

Beneath this bustling shop of energy is a basis of success and rising fortune. According to Nespresso‘s company website, “For the fourth consecutive year, Nespresso is one of the fastest growing brands within the Nestlé Group and one of its ‘billionaire brands.’ In 2009, Nespresso achieved global sales of CHF 2.77 billion, maintaining an average annual growth rate of 30 percent since 2000.”

So join in the success with a fresh cup of Joe and a cheers to billionaire success.

The Nespresso Boutique is located at 92 Prince St. (on the corner of Mercer and Prince), New York. Hours of operation are Monday through Saturday from 9 a.m. to 9 p.m. and Sunday from 9 a.m. to 7 p.m.