Tiffany & Co. Lights Bird on a Rock at The Landmark with Amanda Seyfried

Tiffany & Co. opened its Tiffany Landmark holiday celebration on November 10, 2026, at The Landmark, the House’s Fifth Avenue flagship, with its newest House ambassador, Amanda Seyfried. Guests arrived at the Fifth Avenue snowflake, lit in Tiffany Blue for the season, and to festive holiday cocktails inside the store.

Photo Credit: BFA.com

For the third consecutive year, Tiffany illuminated the iconic Bird on a Rock installation. Seyfried lit the bird by placing a Tiffany ornament on the House’s Blue Box tree. Jean Schlumberger introduced the design for Tiffany & Co. in 1965, and it has kept its allure ever since.

Seyfried stars in the 2026 holiday campaign, “Love Is a Gift,” and in the short film You & Me. The film moves between present-day New York City and a holiday memory from the 1990s. It shows how a Tiffany gift can become an heirloom, carrying memories and traditions from one generation to the next.

Inside, The Landmark’s exhibition space became a winter wonderland of New York scenes inspired by the campaign. The windows, Christmas trees, oversized Blue Boxes and a special holiday lounge for clients remain on view for the rest of the season. The store is dressed for the weeks ahead, not only for a single night.

Photo Credit: Mike Vitelli/BFA.com

House ambassadors Seyfried and Mikey Madison were among the faces of the night. They were joined by Danny Ramirez, Louisa Jacobson, Lauren Santo Domingo, Kelley Curran, Cory Michael Smith, Jordyn Woods, Kristine Froseth, Laysla de Oliveira and TyLynn Graham. All of them wore Tiffany & Co. designs.

Photo Credit: Mike Vitelli/BFA.com
Photo Credit: BFA.com

The Landmark, 727 Fifth Avenue, New York. Holiday décor is on view for the duration of the season.

For more of Haute Living’s Tiffany & Co. coverage, see last year’s holiday kickoff at The Landmark.