Champagne at Rolls-Royce, Crêpes at Jimmy Choo and a Royal Farewell: Bond Street’s Christmas Lights Switch On Tonight

Only on Bond Street could you start your Christmas shopping with a Bloody Mary from The St. Regis, stop for a crêpe at Jimmy Choo and find Santa hanging around outside Ferrari. Tonight, Thursday, November 12, Mayfair’s most glamorous shopping street closes to traffic for its annual Christmas lights switch-on and market, with luxury brands from Rolls-Royce to Montblanc turning their doorsteps into champagne stops. And this year, the Crown Jewels are taking their final bow.

The display, which turns 90,000 LEDs into tiaras, strands of pearls, gold filigree and the Imperial State Crown, will make way for an entirely new design in 2027. So if you’ve been meaning to take that photo beneath a giant tiara, tonight is a particularly good excuse. A roaming brass band leads the countdown, and the lights go on between 6 and 7 p.m. Come early. You have champagne stops to make.

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Champagne at Rolls-Royce, Crêpes at Jimmy Choo

Rolls-Royce is opening a champagne bar, while Montblanc is pairing its bubbles with a festive DJ set and Christmas cards penned by a calligrapher. (I’d get my cards written while I still had both hands free.) Jimmy Choo is serving freshly made crêpes, Etro is bringing traditional panettone and Loewe has festive sweets. sketch is doing festive food, and The St. Regis is serving its signature Bloody Marys with bites. A Bloody Mary before dinner in the middle of Bond Street? Twist my arm.

If hot chocolate is more your speed, you have four chances to get it, courtesy of Fendi, Burberry, Audemars Piguet and David Morris. Brunello Cucinelli is pouring freshly brewed coffee, MINI is staging an on-street activation, and Cartier and Chanel are giving their façades a musical treatment.

Ralph Lauren has a children’s choir and will light its Giving Tree in support of The Royal Marsden Cancer Charity. The Christmas chalets are where you’ll find gingerbread decorating, wreath making and bauble painting. And yes, Santa really will be outside Ferrari. Even Father Christmas has a weakness for a good set of wheels.

Photo Credit: BBA Photography/Shutterstock.com

Make a Night of the Mayfair Windows

Once the lights are on, take the long way home. Start with Cartier, Louis Vuitton and Dior, then look out for Boodles’ new townhouse and the festive windows and façades at Chaumet, Montblanc, Rolex, Bulgari, Ralph Lauren, Mikimoto, Tiffany & Co. and Sotheby’s. If you still have feeling in your toes, detour through Burlington Arcade and swing by Claridge’s and Brown’s for their Christmas trees.

The Bond Street Christmas lights switch-on and market runs from 4 to 8 p.m. tonight, Thursday, November 12, 2026, along the full length of Bond Street in Mayfair. Admission is free and no booking is required.

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