Daymond John Takes On Longevity: Inside the SharkGevity Launch in West Palm Beach With Gary Brecka and Ben Greenfield
Shark Tank’s Daymond John hosted Evening With A Shark at The Bristol in West Palm Beach to launch SharkGevity, his new longevity initiative with Protocol⁴, with Gary Brecka and Ben Greenfield among the guests.
Daymond John has spent decades building brands, from FUBU to the deals he makes on Shark Tank. Now he is putting his name behind living longer. This past Saturday, November 7, the FUBU founder and Shark Tank investor hosted Evening With A Shark at The Bristol in West Palm Beach, celebrating the launch of SharkGevity, a new initiative bringing together experts, founders and wellness companies in the longevity space, alongside Protocol⁴.
The Biohacking Crowd Turned Out
The guest list read like a who’s who of the longevity world. Gary Brecka of The Ultimate Human and biohacking author and podcaster Ben Greenfield were among the notable attendees, joined by Darren Slosberg, Sage Brecka, Dr. Jigar Gandhi, Hofit Golan, Professor Michael Chan, Katrina Campins, Natalie Lefevre and Dr. Dave Fabry.
Keynotes on Living Longer
Over the course of the evening, guests experienced Protocol⁴ wellness technologies and heard keynotes on longevity. It is a subject John has been living for a while: Haute Living dug into his own approach to biohacking and longevity earlier this year in How Daymond John Stays on Top of the Food Chain: From Shark Tank to Shark Gevity.
Mocktails, Activations and a Charity Auction
Guests sipped Once Upon a Coconut mocktails and made the rounds of activations from Starkey, Recovery Pen and SiPhox Health. A charity auction capped off the night.
Frequently Asked Questions
What is SharkGevity?
SharkGevity is a new initiative from Daymond John that brings together experts, founders and wellness companies in the longevity space. It launched alongside Protocol⁴.
When and where did SharkGevity launch?
At Evening With A Shark, hosted by Daymond John at The Bristol in West Palm Beach, Florida, on Saturday, November 7, 2026.
Who attended the SharkGevity launch?
Notable guests included Gary Brecka of The Ultimate Human, biohacking author and podcaster Ben Greenfield, Heather John, Darren Slosberg, Sage Brecka, Dr. Jigar Gandhi, Hofit Golan, Professor Michael Chan, Katrina Campins, Natalie Lefevre and Dr. Dave Fabry.
What happened at Evening With A Shark?
Guests experienced Protocol⁴ wellness technologies, heard keynotes on longevity, sipped Once Upon a Coconut mocktails and visited activations from Starkey, Recovery Pen and SiPhox Health. A charity auction capped off the night.
How do I follow SharkGevity on social media?
The Shark Group asks that posts tag @thesharkdaymond, @sharkgevity and @thesharkgroup.
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