Rodeo Drive’s Watch and Jewelry Week Returns October 5–11

“Just browsing” has never survived an afternoon on Rodeo Drive, and it certainly won’t survive this one. From October 5 to 11, Rodeo Drive Celebrates Timepieces and Fine Jewelry returns to Beverly Hills as part of the Rodeo Drive Committee’s 50th-anniversary year, with Harry Winston banners lining the boulevard to mark the maison’s 40 years on the street and a special day of boutique programming on October 8 at Buccellati, Cartier, David Yurman, Pomellato, Mikimoto, Piaget and more.

A diamond catches the light. A watch sits just right on the wrist. Suddenly, the holiday wish list needs its own insurance policy.

Consider this your invitation, and clear the calendar accordingly.

Photo Credit: Rodeo Drive Committee

October 8: The Day to Circle

Harry Winston sets the tone first. The house arrived on Rodeo Drive in 1986 and moved its West Coast flagship to 310 North Rodeo Drive in 2006, making 2026 both its 40th anniversary on the avenue and its 20th at its current address. For a maison whose history includes the Hope and Jonker diamonds, a street lined in its banners feels entirely appropriate.

Then comes the main event. On October 8, participating maisons open their doors for collection previews, informal viewings and in-store experiences. At Buccellati, the spotlight falls on the new Étoilée Color and Étoilée Mini Creations. Andrea Buccellati first drew the Étoilée design from the geometry of ancient Roman mosaics in the 1990s; now rubies, spessartines, pink and blue sapphires and tsavorites flood the signature goldwork with color.

David Yurman takes a sharper line with its Chevron Collection tags, precision-carved metal with hand-set gemstones and pavé diamonds that reward a very close look. Cartier invites you Into the Wild with new pieces from its famous menagerie; the featured Panthère ring and Tiger watch make a very persuasive case for indulging your animal instincts. And Pomellato adds the most delicious detail of the day: Franciacorta and pasticcini. Beautiful jewelry, a glass of bubbles and something sweet? That’s a shopping itinerary we can fully support.

Mikimoto, Piaget and other houses round out the day, and with more than 25 watch and jewelry brands on the street, from CHANEL, IWC and Jaeger-LeCoultre to Richard Mille, Patek Philippe, Rolex and Vacheron Constantin, there’s plenty more to discover. Give yourself more time than you think you need. (And if you’re making a weekend of it, here are the best luxury hotels in Los Angeles.)

Photo Credit: TakakoPhillips/Shutterstock.com

For the Collectors

For anyone who wants to understand what makes a piece truly worth collecting, the celebration extends beyond the boutiques. The Rodeo Drive Committee hosts an evening conversation this month at Beverly Wilshire, A Four Seasons Hotel, with Jonathon Burford, senior vice president and senior watches specialist at Sotheby’s, on craftsmanship, contemporary design, the latest developments in watches and fine jewelry and the enduring pull of collecting.

Between appointments, Vicky on Rodeo, the street’s all-day brasserie, is the natural place to pause for breakfast, lunch, dinner or a quick bite, and to debate which discovery deserves a second visit. For an aperitivo with a view afterward, Dante Beverly Hills is a short stroll away on the rooftop of The Maybourne.

And with Rodeo Drive’s Holiday Lighting Celebration set for November 19, the week doubles as the most glamorous head start on gifting season imaginable. Whether you’re shopping for someone else or quietly assembling your own wish list, this is a rather lovely place to begin.

Haute Living Verdict: The most beautifully distracting week in Beverly Hills. Wear something with pockets (for the receipts).

Rodeo Drive Celebrates Timepieces and Fine Jewelry takes place October 5–11, 2026, with special boutique programming on October 8.

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• Dante Beverly Hills Brings Italian Aperitivo Culture to the Rooftop of The Maybourne
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