The Best Products From Celebrity Beauty Brands That Actually Deliver
The best products from Rhode, Rare Beauty, Fenty Beauty, r.e.m. beauty, Haus Labs, and Victoria Beckham Beauty — reviewed and ranked.
Not every celebrity beauty brand deserves its shelf space. The category has produced enough disappointing launches to earn the skepticism it still occasionally receives. The ones that have lasted did so because the formulas worked, the shade ranges held up, and customers came back without needing a reason beyond the product itself. Here are the six that have made the strongest case.
Rare Beauty | Selena Gomez
Photo Credit: Rare Beauty
Rare Beauty launched in September 2020 with a mission that went beyond makeup: a commitment to donating one hundred million dollars to organizations supporting mental health access over ten years through the Rare Impact Fund. The products have matched the mission in quality. Currently valued at over two billion dollars, Rare Beauty is the most commercially successful celebrity beauty brand of its generation.
Soft Pinch Liquid Blush
The product that built the brand’s reputation and has sold at a rate that most beauty companies would consider impossible. A highly pigmented liquid blush that requires only one drop for a flush of color that melts seamlessly into the skin. Available in an extensive shade range, universally flattering, and genuinely difficult to apply badly. The most referenced blush in the industry right now.
Positive Light Liquid Luminizer
A sheer, buildable liquid highlighter that produces the kind of inner glow that does not read as highlighter on camera or in person, just skin that looks lit from within. One of the more considered highlighter formulations in the market, from a brand that has clearly thought deeply about how light interacts with different skin tones.
Warm Wishes Effortless Bronzer Stick
A cream bronzer in stick form that glides onto skin and melts in seamlessly, delivering a natural sun-kissed warmth without the greasiness or heaviness that cream bronzers typically carry. Available in shades from subtle to deeply bronzed, with a non-comedogenic formula that wears cleanly through the day. One of the most accessible and most genuinely flattering bronzer formats on the market, from a brand that has consistently shown it understands how color interacts with a wide range of skin tones.
Rhode | Hailey Bieber
Photo Credit: Rhode Skin
Rhode launched in 2022 with three products and a very specific point of view: deeply hydrated, dewy, barrier-supported skin that looked healthy rather than treated. Three years later, e.l.f. Beauty acquired it for one billion dollars, and the brand’s philosophy has not changed. Every product is built around the idea of the glazed donut skin aesthetic that Bieber popularized: barrier-first, hydration-forward, and genuinely effective.
Pocket Blush
The product that turned Rhode from a skincare brand into a full beauty phenomenon. A cream blush compact small enough to clip onto a bag, available in shades calibrated for the glazed, flushed-cheek aesthetic that defines the brand’s visual identity. Buildable from a sheer wash to a more saturated flush, blendable with fingers, and formulated with the same barrier-supporting ingredients that run through the entire Rhode line. The most viral blush launch of 2026 and the clearest example of how Rhode has moved beyond skincare without losing what made it worth following in the first place.
Glazing Milk Ceramide Facial Essence
A milky essence that preps the skin before everything else and makes every product applied afterward absorb more effectively. The ceramide content supports the skin barrier, the hyaluronic acid delivers hydration, and the texture, watery but not thin, layers beautifully under serums and creams. Rhode’s most underrated product in a line of overperformers.
Peptide Lip Treatment
Sold every four seconds globally and still restocking as fast as it is produced. Shea butter, peptides, and vitamin E in a thick, nourishing formula that delivers serious hydration and a glossy finish that lasts. The gold standard of the celebrity lip treatment category.
Fenty Beauty | Rihanna
Photo Credit: Fenty Beauty
Fenty Beauty launched in 2017 with a Pro Filt’r Foundation in 40 shades and immediately changed the conversation about what shade inclusivity actually meant in the beauty industry. The brand has since grown to include Fenty Skin, Fenty Hair, and Fenty Eau de Parfum, and the original product that launched everything remains one of the best-selling foundations in the world.
Pro Filt’r Soft Matte Longwear Foundation
Now available in 50 shades, the foundation that set the industry standard for inclusivity at launch and has never stopped being the benchmark against which others are measured. A soft matte finish, buildable from medium to full coverage, with a formula that handles sweat, humidity, and a full day of wear without oxidizing or separating. No product in the celebrity beauty space has had a more lasting influence on the industry.
Gloss Bomb Universal Lip Luminizer
Rihanna’s explicit goal with this product was to create a lip gloss that people would want to wear every single day, and she succeeded. High-shine, non-sticky, and available in shades calibrated to be universally flattering across skin tones. The Fenty Glow shade in particular has become one of the most referenced lip products in editorial beauty.
Killawatt Freestyle Highlighter
The product that best captures what Fenty Beauty does differently. A buildable, blendable highlighter available in shades from the most subtle champagne to the most intense gold and bronze, all formulated to work on deep skin tones rather than simply appearing as grey shimmer the way so many highlighters do. The most artistically considered product in the Fenty line.
r.e.m. beauty | Ariana Grande
Photo Credit: r.e.m. beauty
r.e.m. beauty launched in November 2021 with a space-age aesthetic, vegan and cruelty-free formulas, and a product range built around Ariana Grande’s very specific and very consistent makeup identity. Bold liner, full lashes, a soft glowing complexion, and a lip that can go from barely-there to full glam depending on the mood. The brand reflects all of that with a level of coherence that most celebrity beauty lines never achieve.
At The Borderline Liner
The liner that defines the brand’s identity. A precise, intensely pigmented formula in a retractable pencil format that delivers the sharp, graphic lines Ariana Grande is known for. Long-wearing, smudge-resistant after setting, and available in shades that range from classic black to unexpected colors that reward the experimentally inclined.
The complexion product that expanded r.e.m. beauty beyond its liner-first identity and gave the brand a genuinely competitive entry in the foundation category. A lightweight, buildable formula with a natural skin-like finish that photographs as well as it wears in person, available in a shade range that reflects the same inclusivity the brand built its identity around. For a foundation that feels like skincare and performs like makeup, this is the one.
Eclipse Blush and Lipstick
A dual-purpose stick that delivers a soft, buildable flush of color to both cheeks and lips in one product, with a smooth, creamy formula that blends effortlessly and wears with the kind of natural, lived-in finish that defines the current aesthetic moment. The compact format makes it the most portable product in the r.e.m. beauty lineup and the easiest to reach for when one product needs to do the work of two.
Haus Labs | Lady Gaga
Photo Credit: Haus Labs
Haus Labs launched in 2019 as Lady Gaga’s vegan, cruelty-free, skincare-infused makeup brand, with a bold eye-and-lip focus that reflected her own relationship to makeup as armor, art, and transformation. The brand found its commercial footing with its complexion products in 2022 and has built a devoted following around formulas that are as technically sophisticated as they are visually compelling.
Triclone Skin Tech Foundation
The product that elevated Haus Labs from a bold-niche brand into a serious contender in the prestige complexion space. A buildable, skin-like foundation infused with fermented arnica to reduce redness and inflammation, available in an inclusive shade range and finishing with a natural, second-skin effect that photographs as well as it wears in person. The most technically impressive product in the celebrity beauty landscape.
Triclone Skin Tech Concealer
Formulated with the same fermented arnica technology as the foundation and finishing with a seamless, crease-resistant result that works under powder or worn alone. The concealer that converted the Haus Labs skeptic into a repeat customer.
Color Fuse Blush Powder
A powder blush that delivers a buildable flush of pigment with a soft-focus finish that blurs the look of pores and texture as it adds color. Available in shades from barely-there to full-flush, with a formula that holds without becoming chalky or fading unevenly through the day. The most underrated blush in the current celebrity beauty market.
Victoria Beckham Beauty | Victoria Beckham
Photo Credit: Victoria Beckham Beauty
Victoria Beckham Beauty launched in 2019 as one of the most considered celebrity beauty debuts the industry had seen. Rather than launching with a full range and a social media blitz, Beckham built the brand slowly and deliberately, co-creating a skincare range with Augustinus Bader, the science-first medical biotech brand whose TFC8 technology has become one of the most clinically respected formulas in luxury skincare. The result is a beauty line that operates at the intersection of couture precision and genuine skin science, with makeup and skincare that reflects Beckham’s own aesthetic: clean, polished, modern, and thoroughly considered. Every product is vegan, cruelty-free, and housed in the brand’s signature tiger’s eye and gold chrome packaging.
Satin Kajal Liner
The product that best captures what Victoria Beckham Beauty does differently from every other celebrity beauty brand. A creamy, intensely pigmented kajal available in 20 shades, waterline-friendly, long-wearing, and smudge-proof, with a texture that reads as effortlessly rock-and-roll or quietly elegant depending entirely on how it is applied. Voted the top-rated product in the entire Victoria Beckham Beauty line and the one that editors reach for first. The most referenced product by the brand’s devoted following.
Contour Stylus
The product that broke the mold on contouring and became one of the most talked-about makeup launches of the brand’s first years. An ultra-slim, retractable sculpting stick designed by Beckham based on her own contouring method, it applies a creamy, blendable shadow along the cheekbones, jawline, nose, and temples with a precision that most contour products cannot match. Vegan, non-comedogenic, and formulated with squalane for a moisturizing finish that wears throughout the day. For anyone who has found contouring intimidating, this is the product that removes the guesswork entirely.
Bitten Lip Tint
A stain-meets-balm hybrid that delivers a sheer wash of color with a comfortable, conditioning formula that wears like a balm and finishes like a tint. The product that first established Victoria Beckham Beauty’s cult following among editors, and the one that most clearly reflects the brand’s philosophy of effortless enhancement over heavy coverage. The most wearable entry point into the line.
The celebrity beauty brand era produced a lot of noise. It also produced Rhode, Rare Beauty, Fenty, r.e.m., and Haus Labs, five brands that have moved the conversation forward and produced products serious enough to earn their place in a routine that has nothing to do with who made them. That is the only standard worth applying.
For more of Haute Living’s coverage, see These are the Perfumes Defining Luxury Fragrance in 2026 and How Pietro Terzini Reimagined Karl Lagerfeld’s Sharpest Lines.
Frequently Asked Questions
What is Rare Beauty's best-selling product?
The Soft Pinch Liquid Blush is Rare Beauty's most iconic product and one of the best-selling blushes in the beauty industry. Highly pigmented, universally flattering, and requiring only one drop for a full flush of color.
What is r.e.m. beauty known for?
r.e.m. beauty by Ariana Grande is known for its bold, space-age aesthetic and precise liner formulas. The At The Borderline Liner and Ultraviolet Longwear Eyeliner are the brand's defining products, reflecting Grande's signature cat-eye aesthetic.
Which celebrity beauty brand is the most successful?
Rare Beauty by Selena Gomez is currently valued at over two billion dollars and crossed four hundred million dollars in net sales in the twelve months ending February 2024, making it the most commercially successful celebrity beauty brand of its generation. Rhode by Hailey Bieber was acquired by e.l.f. Beauty for one billion dollars in 2025.
What makes Fenty Beauty different from other celebrity beauty brands?
Fenty Beauty launched in 2017 with a Pro Filt'r Foundation in 40 shades, at a time when most foundations topped out at 20 to 30 shades. That commitment to shade inclusivity changed the industry standard and remains the brand's most significant contribution to the beauty landscape.
What makes Fenty Beauty different from other celebrity beauty brands?
Fenty Beauty launched in 2017 with a Pro Filt'r Foundation in 40 shades, at a time when most foundations topped out at 20 to 30 shades. That commitment to shade inclusivity changed the industry standard and remains the brand's most significant contribution to the beauty landscape.
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