How Pietro Terzini Reimagined Karl Lagerfeld’s Sharpest Lines
Karl's famous "Karlisms" meet Pietro Terzini's viral visual language in KARL LAGERFELD JEANS' new FW26 collaboration.
Karl Lagerfeld built an entire second reputation on his quotes, sharp, quotable one-liners that traveled just as far as his design work. For Fall-Winter 2026, KARL LAGERFELD JEANS is putting that legacy directly in conversation with a very different kind of quotability, teaming up with Italian artist Pietro Terzini to reinterpret those famous “Karlisms” for a collection built entirely around the power of language.
Photo Credit: Karl Lagerfeld
Pietro Terzini is an Italian contemporary artist known for a bold, instantly recognizable visual language built around observations on love, relationships, and human connection. His work draws directly from social media culture, borrowing the familiar formats of DMs and text messages and turning everyday conversation into striking, standalone artwork, witty, ironic, and evocative all at once. Terzini’s text-based pieces have a track record of genuinely going viral, most famously “Are You in Love? No, I’m in Miami,” a six-word piece installed across Cassina’s storefront in the Miami Design District during Art Basel 2025, which spread across TikTok and Instagram almost immediately after its debut. That same sensibility now runs through the KARL LAGERFELD JEANS collection, reframing Karl’s own quotes in a visual format built for a phone screen as much as a runway.
Photo Credit: Karl LagerfeldThe collection features four distinct quotes spread across ready-to-wear and accessories, each one built to spark a specific kind of dialogue, between heritage and modernity, between fashion and social commentary, between print and digital culture. It’s less a straightforward logo collaboration than a genuine editorial exercise, Karl’s real gift for saying a lot with very little, reworked through Terzini’s own viral, irreverent sensibility.
Photo Credit: Karl Lagerfeld
The FW26 campaign brings the collection to life through Paris Hilton and Kit Butler, whose own magnetic, unfiltered public personas mirror exactly the kind of quotable, screenshot-ready energy the collection is built around. It’s a fitting pairing for a collaboration that treats a great line, whether it’s Karl’s or Pietro’s, as something meant to be shared.
KLJ X Pietro Terzini denim bandeau top
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KLJ X Pietro Terzini cropped T-shirt
KLJ X Pietro Terzini relaxed T-shirt
KLJ X Pietro Terzini boxy T-shirt
The collection made its public debut with a launch event in Berlin held on September 12, presented alongside Zalando. The evening brought fashion, art, and conversation together under one roof, framed explicitly as a night spent “in Karl’s language,” celebrating both Karl Lagerfeld’s enduring wit and Pietro Terzini’s own irreverent take on modern communication.
For more of Haute Living’s coverage, see AMIRI’s New Campaign Is a Love Letter to LA and Alaïa’s Teckel Flap Is the Next Chapter of Its Sculptural Icon.
Paris Hilton and Kit Butler front the FW26 campaign for the collaboration. Pietro Terzini is an Italian contemporary artist known for artwork exploring love, relationships, and human connection, drawing on the visual language of social media, DMs, and text messages. The collection features four distinct quotes spread across ready-to-wear pieces and accessories. The collection debuted at a launch event in Berlin on September 12, presented with Zalando.Frequently Asked Questions
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