Shea Marie’s Same is Having the Ultimate Euro Summer in Capri & Saint-Tropez

Luxury swimwear and resortwear brand, SAME, is having the ultimate Euro summer as the California-born brand is planting its flag in two of Europe’s most coveted destinations. The brand founded by fashion it-girl Shea Marie in 2015 is debuting its first-ever permanent store in Capri, Italy, while returning for its annual pop-up in Saint-Tropez. .

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The Capri store is at Via Camerelle 65—the island’s most famous shopping street. It sits next to Pucci, Loro Piana, and Armani. The location is a natural stop between a boat day at the Faraglioni and a sunset aperitivo. To mark the opening, SAME is launching an exclusive capsule collection. The pieces are inspired by the island’s deep blues and buttery yellows.

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In Saint-Tropez, SAME is back at Place des Lices, 19 Ave Foch. The pop-up sits among some of the town’s best boutiques, including Jacquemus, Celine, and Louis Vuitton. It fits perfectly into any Saint-Tropez day—morning market, beach afternoon, or a late night out. The Saint-Tropez location has its own exclusive assortment in pink, green, and cream. These pieces are only available at this location.

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SAME has built a loyal following since Shea Marie launched the brand over a decade ago. It is a consistent favorite among celebrities, influencers, and tastemakers. These two European locations are the next step in that story.

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SAME Capri is at Via Camerelle 65, Capri, Italy. SAME Saint-Tropez is at Place des Lices, 19 Ave Foch, Saint-Tropez, France. Both are open through October 2026.

The Haute Read

SAME, the California-born luxury swim and ready-to-wear brand founded by Shea Marie in 2015, is opening its first-ever permanent store in Capri, Italy, at Via Camerelle 65, located next to Pucci, Loro Piana, and Armani. The Capri store features an in-store exclusive capsule collection inspired by the island’s blues and buttery yellows. SAME is also returning for its annual pop-up in Saint-Tropez at Place des Lices, 19 Ave Foch, surrounded by Jacquemus, Celine, and Louis Vuitton, with an exclusive assortment in pink, green, and cream hues available only there. Both locations are open through October 2026.