The Founder Who Trains the Few: How Erin Baker Built True Movement Into a Private Standard for Elite Performance

Photo Credit: Courtesy of True Movement

Erin Baker built True Movement through several distinct divisions, including professional sports performance, franchised training locations, and a digital platform scheduled to launch this summer. Another lane serves professional sports, where training occurs under different expectations and constraints. That second division established the reputation attached to Baker’s name.

Professional athletes enter the system through referrals and private introductions. Client rosters remain intentionally limited, and programs unfold away from public view while results surface during competitive seasons in cold rinks and under stadium lights. Baker does not believe in trend cycles and mass programming. Athletes she trains frequently cross time zones while juggling playoffs, contract pressure, and demanding schedules. Physical strain often mirrors cognitive strain, which means training begins with close observation of movement, recovery patterns, and decision speed under fatigue.

Sessions follow a deliberate structure where each drill carries a defined role inside the program and corrections occur with clear purpose. True Movement® grew from Baker’s observation that athletes value efficiency inside a single session because many professional players dislike separating strength work, mobility work, and recovery sessions across multiple appointments. Time remains limited during a competitive season, and Baker structured the system around that reality.

Strength work and agility training operate within the same session, while mobility and corrective work occur during the same training window. Athletes complete the work required for performance without moving between separate disciplines across several hours.

Training occurs during off-season preparation as well as competitive cycles, where programs support recovery from heavy training loads while maintaining speed, strength, and reaction timing required for competition.

Photo Credit: Courtesy of True Movement

Each program begins with an assessment where Baker evaluates movement patterns and identifies inconsistencies that affect performance. Athletes share information about their current training routines and areas of discomfort or recurring strain, and their feedback forms part of the evaluation. Baker then develops the training sequence based on areas where improvement produces the strongest impact on performance.

Movement patterns improve through repetition and correction while the program adjusts during each phase of preparation.

Franchising did not expand widely at the beginning because Baker spent several years developing equipment built for the training system used inside True Movement. A patent-pending apparatus anchors several sequences within the program and supports controlled resistance while protecting joints under load. Early prototypes failed to meet performance requirements, which led to further development until the equipment matched the demands of the method.

Photo Credit: Courtesy of True Movement

True Movement is preparing to expand access through a digital platform scheduled to launch this summer. A new division of the company will introduce the True Movement training app, extending Baker’s system beyond professional training environments so everyone can move like the pros. Through the app, everyday users gain access to the same movement activation, recovery protocols, and mobility training used by professional athletes, allowing them to improve posture, prevent injury, and enhance performance from home.

Patent filings remain in progress while legal protections surround the certification system connected to the brand. True Movement built an internal education department responsible for certification modules and coaching instruction, where certified coaches study the methodology through structured training created inside that department. Education leaders oversee coursework and assessments before coaches represent the brand within franchised locations.

Direct involvement from Baker continues with select athletes while the broader system operates through trained staff and education leaders. Patent protection, internal certification programs, and controlled client intake remain part of the foundation supporting the company as it continues to grow.

Disclaimer: Written in partnership with APG.