Anthony Joshua on Samuel Leeds: The Property Mentor Who Turns Complexity Into Clarity

Photo Credit: Anthony Joshua

In the world of elite sport, discipline, focus, and strategy define champions. In the world of property, clarity and actionable insight separate the successful from the overwhelmed. For heavyweight boxing champion Anthony Joshua, the bridge between these worlds came in the form of British property educator Samuel Leeds.

In 2019, Joshua sent Leeds a message via Instagram that captured both admiration and recognition of talent:

“Hi Samuel,

The thing you do great is make something complicated easy to understand.

Being gifted is one thing but being able to deliver your message is a special talent.

Keep being you and keep doing your thing.

We are investing heavily into the market. If there’s business to be done please email the boys and let’s spread knowledge and wealth 👊.”

Photo Credit: Anthony Joshua

Joshua’s message was more than a compliment. It marked the beginning of an exchange that led to his brother and business advisors spending a full day learning Leeds’ investment strategies. This hands-on approach reflected Joshua’s methodical style: just as he meticulously prepares for the ring, he applies the same discipline to building his property portfolio, which has reportedly grown to £150 million.

Translating Athletic Discipline to Financial Strategy

Leeds sees a natural synergy between Joshua’s mindset and his own philosophy of property education. “When someone of AJ’s stature recognizes your ability to teach and break things down, it validates your work,” Leeds says. “He’s not just a world-class athlete, he’s a serious entrepreneur who understands the power of systems.”

From Mentorship to the Ring

The inspiration flowed both ways. Motivated by Joshua’s dedication, Leeds took on a charity boxing match in 2023 against fellow property educator Rob Moore. In front of nearly 2,000 spectators, Leeds won on points after a first-round knockdown. The fight raised £250,000 for charity, funding projects in remote African communities.

“Anthony inspired me, not just to get in the gym, but to push myself outside my comfort zone,” Leeds explained. “The fact that our bout also raised a quarter of a million for good causes makes me proud.”

Educating, Investing, and Empowering

Today, Leeds continues to grow his property academy and invest across the UK, aiming to help ordinary people achieve financial freedom. High-profile endorsements, from Joshua to other entrepreneurs and politicians, have amplified his reach. Yet Leeds’ influence rests on one clear principle: making property investing understandable and actionable.

In an industry cluttered with jargon and empty promises, Leeds’ ability to simplify complexity stands out—and Anthony Joshua recognized it from the very start.

Disclaimer: Written in partnership with APG.