Where St. Barths Rings in the New Year: Le Toiny, The Surf Lodge, and Ferragamo Unite for NYE

This New Year’s Eve, St. Barthélemy is set to welcome one of the most exclusive celebrations of the season as Hôtel Le Toiny partners with The Surf Lodge and Ferragamo for a one-night-only experience that captures the effortless glamour and intimate energy the island is known for.

The collaboration is inspired by The Surf Lodge founder Jayma Cardoso and her long-standing connection to both Le Toiny and St. Barths, bringing together three brands that share a natural appreciation for style, atmosphere, and meaningful moments. Designed as a toes-in-the-sand celebration beneath the stars, the evening promises a sensory journey where music, fashion, and island spirit converge in a setting that feels both relaxed and impeccably curated.

Guests can expect a night defined by rhythm and movement, with performances by BLOND:ISH, Nico Bernardini, and DJ Maxime Cheval, creating a soundtrack that flows effortlessly from sunset into the early hours of the new year. With tropi-cocktails in hand and magnums of rosé circulating through the crowd, the celebration is designed to feel intimate yet electric, drawing together a carefully selected group of VIP attendees who appreciate St. Barth’s quieter, more refined side of nightlife.

As the host venue, Hôtel Le Toiny offers a backdrop unlike any other on the island. Tucked along St. Barth’s most secluded coast, the property sits atop 42 acres of untouched hillside, where each of its 22 private villas feels like a world of its own. Complete with infinity pools, sweeping ocean views, and exceptional privacy, Le Toiny embodies a French Riviera–inspired elegance that feels perfectly at home in the Caribbean. Its position above Anse de Toiny delivers uninterrupted panoramic views of the sea, reinforcing the sense that this is a place designed for escape rather than spectacle.

What makes this New Year’s Eve collaboration especially compelling is how naturally it aligns with the spirit of St. Barths itself. There is no excess for the sake of excess, only thoughtful details, beautiful surroundings, and an emphasis on connection—between people, place, and the moment. From the curated music lineup to the understated luxury of the setting, every element has been considered to reflect an island celebration that feels authentic, elevated, and deeply memorable.

For those looking to welcome the new year in a way that feels both exclusive and effortlessly chic, the Hôtel Le Toiny x The Surf Lodge x Ferragamo New Year’s Eve celebration stands out as one of the season’s most coveted invitations—an evening that captures the true essence of St. Barth as the calendar turns.