Haute Collab Alert: Lululemon and Erewhon Drop A Fresh Capsule Collection
Iconic apparel retailer Lululemon and luxury grocery chain Erewhon surprises with a fresh, high-quality 19-piece capsule collection.
Photo Credit: Lululemon
There are some collaborations that we see coming a mile away. And there are others that sneak up on you, that you didn’t know you were going to be vying for until you see it all over your social media feed. Iconic apparel retailer Lululemon and luxury grocery chain Erewhon teaming up is the latter. In a chic moment of unity, both brands surprise with a fresh, high-quality 19-piece capsule collection. Consisting of apparel and accessories, fashion meets function in this series inspired by Los Angeles’ neighborhoods.
Blending Lululemon’s technical expertise with design elements inspired by Erewhon’s notable aesthetic, this collection aims to elevate the everyday. It’s a collaboration that showcases what it means to feel good—inside and out—by creating essentials that look just as good as they feel.
Photo Credit: Lululemon
“Erewhon people are our people. And our people are Erewhon people. This collaboration was meant to be. We kicked ideas back and forth over the last year and we’ve come up with something pretty special. We’ve co-created unique styles that are sporty and effortlessly cool,” Lululemon’s creative director Jonathan Cheung says. And he’s right. It’s a collection that’s most definitely in season.
Shop Our Top Picks From The Lululemon x Erewhon Collection
Fresh Produce Graphic Shopper Bag
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