Elevate Your Brand Presence with Haute Agency, Powered by Haute Living

In today’s luxury landscape, brand visibility alone isn’t enough—brands must create cultural relevance through meaningful partnerships and unforgettable experiences. Recognizing this evolution, Haute Living launched Haute Agency, a premier partnership-driven agency dedicated to shaping the future of luxury branding.

Drawing on Haute Living’s two-decade legacy as a global luxury media powerhouse, Haute Agency crafts strategic collaborations that bring together iconic brands, influential celebrities, and cultural tastemakers to create moments that resonate with today’s discerning consumers.

 It’s been a natural progression of our business model connecting celebrity, luxury, social media, and experiential engagement to drive cultural relevance and lasting impact.”-  Kamal Hothchandani, Haute Media Group CEO

Photo Credit: Romain Maurice/Getty Images for Haute Living

Haute Agency stands apart through its unparalleled access. Backed by Haute Living’s powerful network of ultra-high-net-worth individuals, luxury brand executives, and global influencers, Haute Agency creates campaigns that transcend simple endorsements. Each initiative is thoughtfully curated to reflect a brand’s values, elevate its prestige, and spark conversations across luxury verticals. The result: authentic connections that drive visibility, cultural impact, and tangible business growth.

This vision comes to life through the agency’s portfolio of successful partnerships.

Photo Credit: Romain Maurice

In the automotive space, Jaguar turned to Haute Agency to help reignite its brand legacy. Seeking to introduce its next era of innovation, Jaguar partnered with Haute Agency for the global reveal of the Jaguar Type 00. The event, headlined by DJ Khaled, brought together an elite audience of automotive enthusiasts, celebrities, and media insiders. More than just a car launch, this activation repositioned Jaguar as a future-facing luxury brand, seamlessly blending performance, culture, and influence.

In the world of spirits, Dom Pérignon sought to elevate its presence at one of the most prestigious sporting events, The Masters. Haute Agency curated the exclusive Jetsmarter | Dom Pérignon Masters Experience, where private aviation, luxury champagne, and elite hospitality merged into a singular, unforgettable moment. This partnership placed Dom Pérignon at the heart of the luxury conversation, aligning the brand with lifestyle and experience rather than just product.

Photo Credit: Romain Maurice/Getty Images for Haute Living

The timepiece vertical highlights Haute Agency’s expertise in pairing global watch brands with cultural icons and curating high-profile retail moments. In Miami, Haute Agency launched Avi & Co.’s flagship boutique with a grand opening event featuring Rolls-Royce and Grammy-winning artist Rick Ross. This event positioned Avi & Co. as a new destination for luxury watch collectors, blending music, automotive excellence, and horological craftsmanship.

Haute Agency also excels in strategic ambassadorships. Zenith tapped Haute Agency to pair the brand with NBA superstar Russell Westbrook, creating an ambassador partnership that combined athletic achievement with Swiss watchmaking excellence. Street artist Alec Monopoly was introduced as TAG Heuer’s Art Provocateur through Haute Agency, infusing the brand with contemporary art culture.

Photo Credit: Romain Maurice/Getty Images

In the fashion vertical, Haute Agency helped luxury swimwear brand Bain de Mer make a bold entrance into the U.S. market. Launching during Art Basel Miami, one of the world’s most influential cultural moments, the brand’s debut event—hosted by DJ Khaled—brought together fashion insiders, influencers, and celebrities, ensuring that Bain de Mer captured the attention of the American luxury market in an unforgettable way.

Photo Credit: Romain Maurice/Getty Images

Across each of these verticals—automotive, spirits, timepieces, and fashion—Haute Agency delivers measurable impact through thoughtfully curated partnerships, cultural activations, and strategic brand storytelling. By leveraging Haute Living’s influential media platform and an elite global network, Haute Agency helps brands create experiences that drive relevance, prestige, and growth in the luxury market.

For brands seeking to lead the next chapter of luxury, Haute Agency offers the strategy, access, and execution to make it happen.

For more information, please contact: contactus@hauteliving.com.