CasAzar Tequila Wins Big with Every Award-Winning Sip — And a Bold Call to Bet on Yourself

Photo Credit: Roncaratipics

CasAzar Tequila isn’t just another name in the ultra-premium tequila scene—it’s a full-on lifestyle statement. Since launching in November 2024, the brand has shaken up the spirits space with its unapologetically bold presence, earning seven prestigious accolades from top-tier global competitions and signaling that the era of tequila as an emotional, modern luxury is here.

Founded by husband-and-wife duo Max Ramirez and Viviana Sierraalta-Ramirez—both seasoned industry insiders—CasAzar flips the script on what a high-end tequila can represent. It’s not about following tradition. It’s about forging your own path, with all the risk, reward, and confidence that comes with it. “It’s about taking risks and creating something on our own terms,” says Viviana. That mantra—bet on yourself—isn’t just a tagline. It’s the heartbeat of the brand.

From the start, CasAzar was designed to feel different. To look different. To taste different. It blends the art of meticulous tequila-making with a mindset grounded in individuality and ambition. Max and Viviana didn’t just create a tequila; they created a movement. One that invites people to chase what excites them, to go all-in on their dreams, and to make their mark with every pour.

Their success backs it up. CasAzar’s medals include Gold for its Joven and Reposado from The Spirits Business Tequila & Mezcal Masters Competition, and Masters-level honors for its Añejo. The San Francisco World Spirits Competition added more gold and silver to the brand’s growing trophy case. Each win reflects the couple’s relentless commitment to excellence—not just in what’s inside the bottle, but in what the brand stands for.

And the bottle? It’s a showstopper. Sculptural porcelain, hand-painted in Jalisco, Mexico, and styled to resemble a stack of casino chips—it’s the ultimate nod to risk and reward. Real gold detailing and a custom plaque elevate the piece into collectible territory. Every detail is intentional. Every design choice tells a story. This is what modern luxury looks like.

Photo Credit: Lalo Hernandez

The flavor profiles are as nuanced as the concept. The Joven, a smooth blend of chamomile, honey, and spice, delivers a crisp, clean finish. The Reposado, aged seven months, brings warm agave and citrus energy. The 21-month-aged Añejo leans deeper, with notes of cacao, nutmeg, and cardamom—balanced, bold, and built to impress. These aren’t just tequilas. They’re layered, intentional experiences for those who know quality when they taste it.

CasAzar is arriving at the perfect time. According to the Distilled Spirits Council, tequila was the only spirit category to grow in 2024, climbing 2.9% to $6.7 billion in revenue. Consumers aren’t just drinking—they’re aligning with brands that feel personal, aspirational, and real. CasAzar speaks directly to that audience. It isn’t about old rules or clichés. It’s about style, independence, and knowing your worth.

Photo Credit: Lalo Hernandez

Florida is currently CasAzar’s strongest market, with enthusiastic expansion already underway. The brand is also available in California, New York, and Turks & Caicos, with European distribution in the pipeline and nationwide shipping available via e-commerce. Whether it’s for rooftop celebrations, private tastings, or personal milestones, CasAzar is redefining how—and why—people drink tequila.

For Max, Viviana, and the team behind Stacked Spirits Inc., CasAzar isn’t just a bottle—it’s a belief system. One built on hustle, instinct, and unshakable ambition. As the brand continues to build momentum, one thing is clear: CasAzar isn’t playing it safe. It’s doubling down.

For more information, visit www.casazar.com or follow @CasAzarTequila on social media.