A Sparkling Debut: Fontainebleau Las Vegas Welcomes The Largest Graff Boutique In North America

Photo Credit: Graff

Fontainebleau Las Vegas has just welcomed the newest and most expansive Graff salon in North America — a glittering 3,300-square-foot jewel box inside the recently debuted Fontainebleau Las Vegas. Not only is it the luxury house’s tenth location in the region, it’s also its largest, making this a significant milestone for the brand and a fitting match for the grandeur of the Strip’s newest resort.

Photo Credit: Graff

Inside, guests are welcomed into an immersive world of elegance and exceptional craftsmanship. For over six decades, Graff has been synonymous with the world’s most extraordinary jewels — and to celebrate the launch, the Graff family has curated a remarkable high jewelry collection, showcasing rare diamonds, emeralds, rubies, and sapphires in signature show-stopping settings.

Photo Credit: Graff

Marking a new chapter in Graff’s evolution, the salon also plays host to the global debut of two entirely new fine jewelry collections: Be Together and Follow Me. Sleek, modern, and effortlessly versatile, these pieces are designed to move fluidly from day to night — with sculptural silhouettes in yellow, rose, and white gold that invite mixing, matching, and unapologetic self-expression.

Photo Credit: Graff

“The opening of our new salon at Fontainebleau Las Vegas represents a pivotal moment for Graff in North America,” says François Graff, Chief Executive Officer. “It’s a testament to our continued growth and unwavering commitment to excellence across the region. Every detail has been meticulously crafted to inspire and delight, from the space itself to the exceptional jewels within.”

Photo Credit: Graff

More than just a boutique, the new Graff salon is a tribute to shared values between house and host — an obsession with beauty, timelessness, and transformative experiences. Drawing inspiration from its storied surroundings, the design blends contemporary lines with classic sophistication, creating a space where high jewelry dreams come vividly — and brilliantly — to life.

Graff is located at the Fontainebleau Las Vegas, 2777 S Las Vegas Blvd, Las Vegas, NV 89109