Glenfiddich And Aston Martin Formula One® Team Forge A Bold Legacy Of Excellence

Photo Credit: Guido De Bortoli/Getty Images

In a world where tradition and innovation rarely converge so seamlessly, Glenfiddich and Aston Martin Formula One® Team have announced a landmark partnership, marking the start of a thrilling journey together. Debuting at the Las Vegas Grand Prix, this multi-year alliance unites two titans of their respective fields—single malt Scotch whisky and motorsport—under a shared ethos of mastery, design, and relentless pursuit of perfection.

This collaboration is more than a strategic alignment of brands; it’s a celebration of heritage and ingenuity that promises to redefine the boundaries of both industries. The partnership’s unveiling in Las Vegas sets the tone, blending the high-octane energy of Formula One with the refined elegance of Glenfiddich, the world’s most-awarded single-malt Scotch whisky.

“Aston Martin Formula One® Team continually sets new benchmarks in motorsport, and Glenfiddich mirrors that drive for excellence,” said Lawrence Stroll, Owner and Executive Chairman of Aston Martin Formula One® Team. “This partnership allows us to bring fans an experience that transcends the racetrack and whisky glass alike.”

Søren Hagh, CEO of William Grant & Sons, echoed this sentiment, describing the union as “a timeless yet forward-thinking partnership” that combines Glenfiddich’s storied whisky-making heritage with Aston Martin’s pioneering spirit. Together, they aim to inspire a global audience, crafting a legacy rooted in dedication and craftsmanship.

Photo Credit: Guido De Bortoli/Getty Images

To commemorate this milestone, Glenfiddich has unveiled a rare gem from its archives—a whisky cask dating back to 1959, the same year Aston Martin made its debut in Formula One. This exclusive bottling, drawn from an exceptional sherry cask, is a fitting tribute to the craftsmanship and innovation shared by the two brands. It embodies the spirit of a transformative decade, when Glenfiddich laid the groundwork for single malt Scotch whisky’s rise on the global stage, and Aston Martin began its ascent as a symbol of luxury and performance.

“The 1959 expression represents our shared commitment to excellence,” said Brian Kinsman, Glenfiddich Malt Master. “Its rich intensity and refinement reflect Glenfiddich’s legacy, perfectly balanced with Aston Martin’s boldness.”

Beyond the whisky and the cars, this partnership carries a deeper message. Glenfiddich and Aston Martin are committed to promoting responsible drinking, leveraging their platform to emphasize the importance of never drinking and driving—a principle at the core of their collaboration.

Looking ahead, this partnership promises to deliver more than exceptional whisky or thrilling races. It aims to craft unforgettable moments and immersive experiences for fans worldwide, beginning in 2025. By marrying passion, precision, and innovation, Glenfiddich and Aston Martin Formula One® Team are poised to create a new standard for excellence—on and off the racetrack.

This isn’t just a collaboration; it’s a legacy in the making. A legacy that celebrates the art of the journey as much as the destination.

Photo Credit: Guido De Bortoli/Getty Images