Entrepreneur, Haute Partners | April 25, 2023

Antheia: Channeling Femininity In Classic Designs

Entrepreneur, Haute Partners | April 25, 2023

In a world where the fashion industry is constantly chasing the newest styles, Anya Abramyan, founder and creative director of luxury brand Antheia, stands out by creating timeless designs. Her aesthetic style expresses her deep faith in the feminine power that she believes lies dormant in every woman.

Unlike other brands, Antheia focuses on classic outfits and feminine designs that embody Abramyan’s unique philosophy. As a result, she proves purpose and creativity can thrive in a sometimes vapid and monotonous industry. 

Since childhood, Abramyan has been fascinated by style. This doesn’t mean merely the endless gyre of changing trends but instead the fusion of aesthetic elements into a gestalt greater than any of the parts that went into its composition. This conviction inspired her to develop Antheia. 

Although Antheia conforms to tried-and-true design principles, it is a profoundly intimate expression of Abramyan’s personal taste and visionary approach to style. Moreover, it is a love letter to the feminine power she sees in all women.

A case in point is the fact that Antheia offers high-quality clothes in timeless designs intended to serve the unique beauty of women’s bodies to ignite the essence of women’s powerful femininity. The goal is for the clothes to flatter women’s bodies rather than their bodies flatter the clothes.

Furthermore, Abramyan seeks to share her vision and unite women of common character rather than just common taste. By gathering like-minded women who share the brand’s values, she hopes Antheia can become more than the sum of its parts. Ideally, women who see in her designs a fitting expression of their own confidence and dynamism will embrace her collection.

Abramyan encourages customers to view Antheia clothing not so much as an expense but as an investment: classic, timeless designs will never go out of style. For example, the spring collection can be worn in multiple seasons, and the outfits are constructed from high-quality materials that will last decades.

In addition to timelessness, Abramyan views sustainability as one of the core values of her brand. To this end, Antheia uses high-quality materials in limited collections of timeless, multi-seasonal designs. Antheia looks forward to continuing its advance down the path to sustainability.

While Abramyan has already achieved much success with her beloved brand, she has had to overcome several challenges. One of the most formidable obstacles is the tremendous weight of precedent in the industry. The fashion world has such an abundant heritage of genius that it is tempting for newcomers to be paralyzed by imposter syndrome. Hence, Abramyan’s most significant roadblock so far has been learning to trust her own instincts.

Antheia is more than just a clothing brand. It is a celebration of femininity, a way of life, and a community of women who share a common vision. The brand’s clothes are designed responsibly and in a way that highlights each woman’s body while unleashing their femininity.

And thanks to the vision of its founder Anya Abramyan, Antheia’s classic designs are timeless, multi-seasonal, and constructed from high-quality materials that will last decades. So for those looking for a way to express their own feminine power, Antheia is the perfect fit.

Written in partnership with Tom White

Related Articles

get the magazine

Subscribe to Haute Living

Receive Our Magazine Directly at Your Doorstep

Embark on a journey of luxury and elegance with Haute Living magazine. Subscribe now and have every issue conveniently delivered to your home. Experience the pinnacle of lifestyle, culture, and sophistication through our pages.

Exclusive

Haute Black Membership

Your Gateway to Extraordinary Experiences

Join Haute Black and unlock access to the world's most prestigious luxury events