BVLGARI Launches New Perfume With Pretty In Pink L.A. Oasis

Forget diamonds: BVLGARI is all about the pink sapphire.

BVLGARI parfums along with campaign faces Amanda Steele, Madison Beer and Margaret Zhang, hosted an event at the Goldstein Residence to celebrate Omnia Pink Sapphire, the brand’s new, Generation Z-targeted fragrance.

Photo Credit: Billy Farrell/BFA

Guests including Amanda Cerny, Gala Gonzalez, Helena Bordon, Leila Yavari, Marianna Hewitt, Teni Panosian, Alex Lange, Bailee Madison, Griffin Arnlund, Caroline Daur, Gilda Ambrosio, Giorgia Tordani, Karen Yeung, Divani Vasil and Michelle Madsen were escorted in Bvlgari-branded pink golf carts to the residence, and each handed a pack of “#JustDareBulgari” cards.

Photo Credit: Billy Farrell/BFA

The house was fully transformed into a daringly pink oasis with Instagrammable moments at every turn, including a balloon installation, pink-lit pool and a multi-sensory immersive installation for guests to be enveloped in the fragrance.
Tunes were spun by renowned DJ Hannah Bronfman, with rosé champagne provided by Veuve Clicquot. The dinner, hosted by Steele, Beer, Zhang and BVLGARI executives, took place on the pink-covered tennis court, with a bespoke table setting that included hand-personalized Omnia Pink Sapphire bottles.

Photo Credit: Billy Farrell/BFA

The three course dinner incorporated fresh pomelo, citrus and pink accents to play up the fragrance’s key notes. On their way out, guests were encouraged to raid the branded fridge filled with sweet treats to enjoy on their way home.

Photo Credit: Billy Farrell/BFA

Omnia Pink Sapphire, which launches this month, was created by Master Perfumer Alberto Morillas as a sparkling scent for those young at heart. The top notes of fizzy pink pomelo and fusing pink pepper combine with heart notes of solar frangipani and wild tiare flower, along with base notes of vibrant wood and white musk for a whimsical and effervescent scent.

Photo Credit: Billy Farell/BFA