Haute 100 Miami: David Beckham’s New H&M Menswear Line Goes For Classics

David Beckham’s new H&M menswear line looks decidedly high fashion from its new campaign. The line consists of minimalist pieces like tailored suits and fitted polos that Becks handpicked himself to represent. Beckham based the collection on pieces that he himself likes to wear on a day-to-day basis: “Tee-shirts, jeans, shirts and bomber jackets,” says Beckham, “This is all my personal taste, what I feel comfortable wearing.”

The Modern Essentials campaign was shot by Hollywood director Marc Foster who is known for his Quantum of Solace, World War Z, Monster’s Ball and the Kite Runner. The collection substantiates H&M’s claims of delivering fast “fashion.”

Tommy Hilfiger has announced a new digital salesroom poised to transform the sales experience. Located in the brand’s global headquarters in Amsterdam, The centerpiece of the showroom is an interactive half meter by one-meter touch-screen table set is a sleek frame that connects to a wall grid of high-definition screens. The point is that customers can digitally view every Hilfiger item and customize their own orders. It gives you the digital preciseness of online shopping but pairs it with the tactile fun of shopping in a store.

Serena Williams is off to a strong start in the Australian Opening wining her first match with apparent ease. Capturing her 19^th career Grand Slam, Williams beat Alison Van Uytvanck of Belgium with a 6-0, 6-4 win. Williams won the first set in a mere 21 minutes! Let’s go, Serena!

Miami Haute 100 updates consist of news about members of our Miami Haute 100 List; a list of Miami’s most powerful players.