Shopping Bonanza: The Return of the Dubai Shopping Festival (DSF)

Dubai Shopping Festival, which turned 20 yesterday, has set off on a 32-day “Journey of Celebrations” offering world-class entertainment and unique shopping experiences all of which showcase Dubai as one of the best family tourism destinations in the world.

Featuring over 150 unique events and activities at a variety of locations throughout Dubai, this year’s event runs until 1 February 2015 under the theme ’20^th Anniversary – A Journey of Celebrations’ – a slogan reflective of the marathon journey undertaken by DSF for two decades, on its way to achieving international popularity.

The festival was founded in 1996 by His Highness, Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. It transformed the face of Dubai’s retail sector into one which attracted international by offering the best in both family entertainment and shopping in one destination. And the idea of introducing a tempting array of winning options prompted thousands of visitors into the city in search of an unforgettable holiday shopping experience.

Today, DSF,  which is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), is the longest running festival of its kind in the world and has become a citywide achievement. We’re excited about 2015’s exciting offerings and experiences. Be sure to check out this extravagant shopping bonanza of fun, entertainment and memorable purchases.

For more information on Dubai Shopping Festival, visit www.mydsf.ae