Swizz Beatz and Ferrari Launch a Limited-Edition Capsule for Ferrari’s New SoHo Flagship

If you want the Ferrari racing suit Swizz Beatz helped reimagine, you might want to get to SoHo before lunch. To mark the opening of Ferrari Style’s first New York flagship, at the corner of Prince and Mercer streets, on November 12, Ferrari tapped the record producer (and, it bears mentioning, Ferrari collector) to curate a limited-edition capsule designed with Ferrari Lifestyle creative director Rocco Iannone. The collection goes on sale exclusively at the SoHo store on November 13, and with just three to nine pieces per style, even the most well-connected New Yorker may have to move fast.

Swizz is hardly a tourist in this world. He grew up in New York with a Ferrari poster on the wall (a Testarossa, he believes, back when he was “too young” to own one), and his first Ferrari drive in the city was a yellow 360 Modena. Today he’s lost count of how many he owns. “More than twenty,” he offers. So when he says he’s reworking the Prancing Horse, I’m inclined to trust him.

Photo Credit: Ferrari

Old Ferraris, New Tricks

The capsule grew out of Reconditioned by Ferrari, a project that takes pieces from past collections and reworks them by hand. (Upcycling, but make it Maranello.) Here, that means Ferrari’s Nero Purosangue black set against New York-inspired graphics and patches across leather, denim and jersey. The racing-overall-inspired Ferrari Suit is the obvious scene-stealer, though the sculptural halterneck jumpsuit makes a strong case for leaving the leather bomber on the rack. A denim jacket can go with matching jeans or a midi skirt, and jersey staples round out the men’s and women’s lineup.

“New York has always been one of my greatest sources of inspiration,” says Iannone, who points to the city’s mix of art, music, fashion and street culture. “Working with Swizz brought another perspective to this energy.” The two used that perspective to rethink existing Ferrari pieces, right down to the accessories. As for the scarcity? Iannone insists that’s not the point. “Exclusivity is not simply a matter of scarcity,” he says. Fair, though I suspect the three-piece runs won’t hurt.

Photo Credit: Ferrari

The Bag You’ll Actually Fight For

The Ferrari Dino Bag comes in three special-edition versions (bowling, top-handle and mini), alongside two baseball caps with details made for the collaboration. Every piece carries a dedicated Limited Edition label, which is the fashion equivalent of a numbered chassis. If you’re the sort of person who likes a souvenir from SoHo, the mini Dino should travel considerably better than a Ferrari.

Photo Credit: Ferrari

Photo Credit: Ferrari

Photo Credit: Ferrari

Photo Credit: Ferrari

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Take a look around Ferrari’s new SoHo flagship, revisit Swizz Beatz’s Haute Living New York cover story, or browse our latest style coverage.