News | October 29, 2014

Chivas Regal and Bremont Collaborate for with the Chivas 12 ‘Made for Gentleman’

News | October 29, 2014

Screen shot 2014-10-29 at 5.00.15 PM
Chivas Regal Scotch whisky’s Made for Gentleman collaboration is back again and this year celebrates the craftsmanship and style of the ultimate male accessory: the mechanical watch.

Award-winning British watch company Bremont partnered with Chivas Regal to design the latest Made for Gentleman gift tin. The collaboration draws upon the luxurious similarities between the two brands. They are both iconic for one thing. But they were also created by two brothers. Chivas was started by the Chivas brothers in 1801 at a luxury food mart. Bremont was founded in 2002 when Nick and Giles English inherited their father’s mechanical experience and applied it to luxury time piece construction. Both brands have gone on to global success.

The gift tin holds a limited edition bottle showcasing the deconstructed watch elements. They highlight the complex engineering of Bremont timepieces and features the signature of the English brothers. And of course inside the bottle is the smoothest and most coveted whisky around.

The collab also sees the release of an additional collectors’ item in the form of 12 chivalry inspired watches, created by Bremnt and Chivas celebrating precision in luxury. As per the generous spirit of Chivas Regal, the Bremont watches will be auctioned for charities around the world. The set will be available at select luxury stores this holiday season.

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