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A $157,000 Fairy Tale Ending at The Whitney
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A $157,000 Fairy Tale Ending at The Whitney

The Ornellaia Fete raised $157,000 for the Whitney Museum of American Arts Conservation Department. Find out who bought the $45,000 bottle of wine and trip to Italy...

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Giovanni Geddes, CEO, Tenuta dell’Ornellaia, Axel Heinz, Winemaker, Tenuta dell’Ornellaia, with Reza Farkhondeh & Ghada Amer, artists, Marchese Ferdinando Frescobaldi and wife Rosaria

The Ornellaia Fete raised $157,000 for the Whitney Museum of American Arts Conservation Department last week. Sotheby’s held a live, world-wide auction of 23 large-format bottles autographed by artists Ghada Amer and Reza Farkondeh of the Ornellaia 2007 Vendemmia D’Artista ‘L’Armonia’ project.

A $157,000 Fairy Tale Ending at The Whitney

The grand prize went to Gelasio Gaetani Lovatella D’Aragona for $45,000. His bid included a 9-liter Salmanazar with a hand-painted cloth label bearing the words “Happily Ever After,”  and a luxurious stay at the Ornellaia estate in Tuscany.

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Tenuta dell’Ornellaia CEO Giovanni Geddes with Gelasio Gaetani - A $157,000 Fairy Tale Ending at The Whitney
Tenuta dell’Ornellaia CEO Giovanni Geddes with Gelasio Gaetani

Guests in attendance included Actor/Director Alan Rickman, Whitney Biennial curator Francesco Bonami, Whitney Museum of American Art Trustee Tom Tuft, collectors John and Amy Phelan, Massimo and Chiara Ferragamo, Veronica Bulgari and Stefan Haimo, Dana Hammond and Patrick Stubgen, Michael and Tara Rockefeller, Shirin Von Wulffen and Frederic Fekkai, Dr. Lisa Airan, Gelasio Gaetani Lovatelli d’Aragona, Sotheby’s Chairman of Worldwide Contemporary Art Tobias Meyer, and Alice Pratt Brown Director of the Whitney Museum of American Art Adam Weinberg.

Giovanni Geddes CEO Tenuta dell’Ornellaia Axel Heinz Winemaker Tenuta dell’Ornellaia with Reza Farkhondeh Ghada Amer artists Marchese Ferdinando Frescobaldi and wife Rosaria - A $157,000 Fairy Tale Ending at The Whitney
Giovanni Geddes, CEO, Tenuta dell’Ornellaia, Axel Heinz, Winemaker, Tenuta dell’Ornellaia, with Reza Farkhondeh & Ghada Amer, artists, Marchese Ferdinando Frescobaldi and wife Rosaria
Charity Event New York City Sabrina Chapman
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